MortgageMax the ‘plug-and-play’ solution for independent originators

 Mortgage origination is a tough business at the best of times, and especially stressful in the current tight credit environment - unless you are part of a major group with a high profile national brand, extensive resources and strong relationships with lenders.  

 Which is no doubt why scores of independent origination businesses and bond consultants have already elected to operate under the new MortgageMax banner raised late last year by BetterGroup, the parent company of leading SA originator BetterBond.

 “MortgageMax,” says CEO Jors van Niekerk, “offers a licence model that enables the smaller originator or independent consultant to immediately ‘plug in’ to the group’s long-established relationships with the banks and to use proven online transaction management and back office admin systems.

 “There is no upfront capital outlay required as there would be in the case of a franchise, and licensees also save the costs of setting up their own IT and admin support systems. There are also no royalty fees based on turnover, no geographic restrictions and no source or channel restrictions.”

 In short, he says, MortageMax licensees are able to retain all their independence while enjoying national brand recognition and both business and technology support from a “big brother” with long experience and substantial resources. 

 “And because MortgageMax is part of the same group as BetterBond, our licensees are also able to offer their clients added value in the form of services such as bridging finance (through BetterBridge); credit life and short term insurance (through BetterSure) and personal loans (through BetterLoan).”
 All of this, says Van Niekerk, adds up to a highly cost-effective package of benefits that is drawing an increasing number of independent operators into the MortgageMax fold.    

 “Our national footprint is increasing rapidly and we now have dedicated relationship managers in most regions. The next step is to convert most of the independents under our existing Mortgage Alliance brand to the group-supported licence model, as this will immediately increase the value and credibility of their businesses.

 “We are also inviting all independent originators (aggregators) and new entrants to this market to contact our regional relationship managers or myself to discuss our full value proposition in more detail.”


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