How to choose the most effective agent

Homeowners often award the mandates to market their properties far too casually, to the agent that appears the friendliest to them, or perhaps the one with the “most honest” face.
However, says Jan Davel, MD of the RealNet property group, what they must also consider is the experience and especially the proven sales ability of the agents competing for their mandate. “Of course the integrity and commitment of your agent should not be in question, but effectiveness is the key third factor.
“This is evident from the fact that despite the financial challenges of the past few years, and the negative impact these have had on the property market, there are some estate agents who have continued to achieve a steady stream of sales anyway, no matter what type of property they are marketing.”
The essential difference between these agents and others, he says, is that they really understand that their job is not just to advertise properties and attract prospective buyers, but also to convert interest into offers, and offers into sales. “And this drive is what you should be looking for as a home seller, because without it your property is, quite frankly, very likely to stay unsold, or at best achieve a price short of its market value.”
Consequently, it is most important to obtain references from previous clients of the agents you are considering – and then to contact them personally, making sure to ask whether these previous clients were satisfied not only with the service they received, but with the sale that was achieved.
In addition, says Davel, you should be looking for an agent who is very accurately and realistically tuned in to current market conditions and especially to what buyers in your area want.
“Market value is not a fixed price but rather the value that the buyer will put on the property at the moment of purchase. Nevertheless, the correct pricing of your property is paramount, since this is what creates the greatest initial interest and will lead to the quickest sale at the best possible price.”
So you should never make the mistake, he says, of simply awarding your mandate to the agent that promises you the highest selling price – “because the fact is that if your asking price is too high for current market conditions, your property will be avoided by prospective buyers and will not sell – no matter how attractive or appealing it may be.
“The most effective agents are those who will use tools such as a Comparative Market Analysis based on independent statistics to accurately ‘read’ the current market in your area and give you informed advice on setting an asking price that is likely to draw a good response and result in a successful sale.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Jan 2018
      Many people only start thinking about home-ownership when they are ready to “settle down” or start a family, which is why first-time buyers these days are generally in their mid-30s, compared to those in the previous generation who were usually in their mid-20s.
    • 22 Jan 2018
      Moving away from the city to a country or coastal town and a slower-paced life is a frequent new-year resolution for South Africans, but thorough research should be done before you break free from the hustle and bustle, because making the wrong move could turn out to be a very expensive mistake, and even more stressful for you and your family than staying in the “big smoke”.
    • 22 Jan 2018
      Cape Town is home to many breathtaking and historic homes, but House Invermark designed in 1969 by South African architect Gilbert Colyn, with inspiration from two modernist icons: the Glass House by Phillip Johnson and Farnsworth House by Ludwig Mies van der Rohe is in a class of its own.
    • 22 Jan 2018
      2017 was a challenging year for the South African property market in general, despite small pockets of thriving activity in areas like the Western Cape. As we head into 2018, Tony Clarke, Managing Director of the Rawson Property Group, casts his eye forward to property trends and market influences that could make their impact felt in the New Year.
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us