Selling should be strictly business

Selling should be strictly business
16 May 2011
When the time comes to sell your home, it may seem natural to award the marketing mandate to your friend who just happens to be an estate agent.
But this is quite likely to be a bad move, for all sorts of reasons, says Berry Everitt, MD of the Chas Everitt International property group.
Writing in the latest Property Signposts newsletter, he says that as your friend, your “agent” may be too embarrassed to tell you what needs to be done to get your home ready for showing, for example, or shy away from disagreeing with your asking price even when he or she knows it is too high.
“On the other hand, you may be inclined not to probe your friend’s track record of sales too closely, or to keep quiet, for the sake of your friendship, even when you think he or she is not holding enough show days, placing enough advertising or giving you enough feedback on the marketing of your home.
“And in either case, the relationship with your friend is likely to be eroded anyway as the months continue to roll by without a sale.”
It would be much better for both of you, says Everitt, to separate the professional job of selling your home from your personal life and work with a different agent who can be objective with you and who you can freely ask for references and a proper marketing plan.
“That way, you should get to keep your friend and part with your home, instead of the reverse.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us