Selling should be strictly business

Selling should be strictly business
16 May 2011
When the time comes to sell your home, it may seem natural to award the marketing mandate to your friend who just happens to be an estate agent.
But this is quite likely to be a bad move, for all sorts of reasons, says Berry Everitt, MD of the Chas Everitt International property group.
Writing in the latest Property Signposts newsletter, he says that as your friend, your “agent” may be too embarrassed to tell you what needs to be done to get your home ready for showing, for example, or shy away from disagreeing with your asking price even when he or she knows it is too high.
“On the other hand, you may be inclined not to probe your friend’s track record of sales too closely, or to keep quiet, for the sake of your friendship, even when you think he or she is not holding enough show days, placing enough advertising or giving you enough feedback on the marketing of your home.
“And in either case, the relationship with your friend is likely to be eroded anyway as the months continue to roll by without a sale.”
It would be much better for both of you, says Everitt, to separate the professional job of selling your home from your personal life and work with a different agent who can be objective with you and who you can freely ask for references and a proper marketing plan.
“That way, you should get to keep your friend and part with your home, instead of the reverse.”

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