select
|

How to pick a great estate agent

Although sales activity in the property market has picked up recently, it is still at much lower levels than before the recession, making it all the more important for home sellers to pick a great estate agent to help them get their property sold.
 
“And price should definitely not be the deciding factor,” says Harcourts Africa CEO Richard Gray. “Now more than ever, homeowners should be looking for agents with passion, commitment and proven ability – not just those who give them the highest estimated selling price.”
 
Most people that have never sold a home before think it’s a simple task, but an agent who does not tackle it with energy and know-how can cost the homeowner much more than a few week’s delay, he says.
 
“There is a great risk of losing potential buyers if the property is not immediately advertised widely and well, and the longer the property is listed without being sold, the higher the holding costs for the seller and the less likely it is to realise its market value.
 
“In addition, sellers could easily miss out on the opportunity to buy their next house at the best price.”
 
Consequently, says Gray, owners should not shy away from asking some searching questions before awarding their mandate to any agent. “They should ask, for example, whether the agent works full-time or part-time, because it stands to reason that full-time agents that depend on making sales for their livelihood will work harder to get the property sold.
 
“They should also ask what qualifications the agent has and for proof of these and of registration with the Estate Agency Affairs Board. Agents who are not currently registered with the board are operating illegally, and by the end of this year, it will be compulsory for agents who entered the industry after July 2008 to have a proper NQF level 4 or 5 qualification.
 
“Third, they should ask for references from some of the agent’s recent clients and call them. This is the best way to check on an agent’s performance and track record.”
 
And finally, he says, sellers should ask if the agent has a specific marketing and advertising plan and is willing to commit to this in writing. “Such an undertaking shows that the agent is not there just to secure a mandate but has a real intention to provide a professional level of service.”
 
ISSUED BY HARCOURTS AFRICA


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 20 Apr 2018
      Whenever changes in the political ecosystem of a traditional property market create uncertainty, smart investors begin to look elsewhere for new opportunities. Property experts at IP Global have analysed the trends and crunched the numbers to find new markets to explore in Europe and the United States.
    • 20 Apr 2018
      Energy and water self-sufficiency are increasingly important factors in home buyers’ choice of property – especially in Cape Town where the extreme drought of the past few years has made municipal supply costly as well as uncertain.
    • 19 Apr 2018
      During the last decade, rampant development has progressively transformed Cape Town’s property landscape with densification being the order of the day, but there are still one or two hidden gems like Scarborough which have retained their original character, offering an inimitable lifestyle and an attractive investment opportunity.
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    • 17 Apr 2018
      The recent interest rate cut has stoked the coals in the first-time buyer’s market. At least for the next two months until the next interest rate announcement, homeowners are guaranteed lower monthly instalments than in the previous quarter. But, is it wise to take out a 100% bond just to enter the property market while interest rates are low?
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK