How to pick a great estate agent

Although sales activity in the property market has picked up recently, it is still at much lower levels than before the recession, making it all the more important for home sellers to pick a great estate agent to help them get their property sold.
“And price should definitely not be the deciding factor,” says Harcourts Africa CEO Richard Gray. “Now more than ever, homeowners should be looking for agents with passion, commitment and proven ability – not just those who give them the highest estimated selling price.”
Most people that have never sold a home before think it’s a simple task, but an agent who does not tackle it with energy and know-how can cost the homeowner much more than a few week’s delay, he says.
“There is a great risk of losing potential buyers if the property is not immediately advertised widely and well, and the longer the property is listed without being sold, the higher the holding costs for the seller and the less likely it is to realise its market value.
“In addition, sellers could easily miss out on the opportunity to buy their next house at the best price.”
Consequently, says Gray, owners should not shy away from asking some searching questions before awarding their mandate to any agent. “They should ask, for example, whether the agent works full-time or part-time, because it stands to reason that full-time agents that depend on making sales for their livelihood will work harder to get the property sold.
“They should also ask what qualifications the agent has and for proof of these and of registration with the Estate Agency Affairs Board. Agents who are not currently registered with the board are operating illegally, and by the end of this year, it will be compulsory for agents who entered the industry after July 2008 to have a proper NQF level 4 or 5 qualification.
“Third, they should ask for references from some of the agent’s recent clients and call them. This is the best way to check on an agent’s performance and track record.”
And finally, he says, sellers should ask if the agent has a specific marketing and advertising plan and is willing to commit to this in writing. “Such an undertaking shows that the agent is not there just to secure a mandate but has a real intention to provide a professional level of service.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
    • 18 Jan 2018
      New year, new goals! If you’ve resolved to purchase your first property in 2018, then this 6-step guide from the Rawson Property Group is a must-read. It will help you navigate and simplify what is often be seen as a confusing process of buying your first home – right from the house-hunt to the house-warming.
    • 17 Jan 2018
      While the current property market may still favour buyers, it doesn’t mean that they shouldn’t be well prepared before putting in an offer to purchase.
    • 17 Jan 2018
      Lightstone lists Blair Atholl as the most expensive suburb with an average house price of R11.2 million, followed by Westcliff (R10.5 million), Dunkeld (R9.3 million), Sandhurst (R9.1 million) and Inanda (R7.2 million).
    • 17 Jan 2018
      As it currently stands, there are four main ways in which a home can be bought in South Africa, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, who adds that deciding in which legal entity to purchase the property is not a decision that should be entered into lightly, as each has its pros and cons.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us