Young Lion award for Aida CEO

In recognition of his potential as one of the new leaders of the real estate industry, Aida National Franchises CEO Young Carr has been honoured as one of this year’s Young Lion award winners.
The award was presented at the Property Professional of the Year gala event held at the Arabella Western Cape Hotel & Spa at the weekend. This event, sponsored by Nedbank, is held annually to reward outstanding achievements in real estate performance and leadership, as independently judged by the trustees of the Property Association.
Carr was appointed as Aida CEO two-and-a-half-years ago, and immediately imbued the 50-year-old group with a new vitality that resulted in growth and strong performances by its franchisees during one of the toughest periods in decades for the real estate industry.
At the time of his appointment, Neville McIntyre, CEO of Aida’s holding company Jigsaw, predicted that with Carr’s skills in strategic planning, establishing distribution networks and developing broker networks, as well as media relations and marketing, Aida would enter “a new era of excellence” and this has proved to be true.
Highlights of Carr’s tenure to date, aside from an against-the-trend increase in the number of Aida offices to a total of more than 100, include the launch of a national blood donation drive which has brought the group great publicity and community support, the incorporation of the iconic Aida signage and other branding into several local film productions and recently, the launch of a purpose-made rental property management platform that adds enormous value to the group’s franchise offering.
However Carr, who had gained extensive experience in general and marketing management and especially in the development of distribution and sales networks before joining Aida, is also passionate about training and human resource development. Under his direction, Aida recently became the first real estate group to join the SA chapter of the UK-based Association of Business Executives, in order to promote the continuous professional development of its regional managers, agency owners, principals and administrative staff.
“More than half a century of service excellence has resulted in Aida becoming a trusted and loved SA brand,” he says. “But we cannot rest on our laurels. To remain at the forefront of real estate in South Africa, Aida must continue to be a trendsetter in the industry and a creator of sustainable welfare for all its stakeholders.”
Issued by Aida National Franchises

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