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Polokwane shows the way in blood donation campaign

Scores of people participated in the latest blood donation drive held by the Aida office in Polokwane, which is one of the leading supporters of the real estate group’s national campaign to bolster the reserves held by the SA National Blood Service.
 
More than 3700 units of blood have been collected since the campaign started last year, and Aida Polokwane has been particularly successful in motivating its community to take part, by holding a blood donation day every few weeks. 
 
“We fully support the campaign to increase blood supplies needed for trauma patients and people who depend on regular transfusions,” says franchise owner Anton Hannekom, “and continue to invite members of the local business community and loyal clients as well as members of the public to support the cause here in Polokwane.
 
A big part of the success of the national campaign so far, says Aida CEO Young Carr, is the commitment shown by the group’s franchisees, with more than 50 offices around the country having already organised, publicised and assisted with donation drives at local shopping centres, schools, colleges and other venues as well as their own premises.”
 
“In addition, the company’s distinctive red-and-white branding has enabled them to easily highlight the “Is your blood red?” campaign and persuade clients, business partners and members of the public to become regular blood donors.
 
“As a result of their efforts, there is a growing understanding that donated blood is literally a lifesaver for many accident victims and people with serious diseases, and we are committed to continuing this campaign as a way to make a real difference in the communities we serve.”
 
Potential donors can visit the SANBS website
www.sanbs.org.za or contact its infoline to find out where and when they can give blood.  
 
Issued by Aida National Franchises


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