How to give buyers a warm welcome

There's no better time than the chilly winter months to make your home seem warm and welcoming to potential buyers.
“They will be grateful to come into a home that offers them an escape from the cold,” says Berry Everitt, CEO of the Chas Everitt International property group, “and the longer they stay, the more time they will have to admire its other great features,”
Some tips for creating an inviting atmosphere if your home is being marketed this winter include:
* Cranking up the heat, by lighting a fire in the fireplace, if you have one, or turning up the aircon thermostat or running your heaters before the house goes on show.  
* Letting in as much natural light as possible by opening all the curtains and blinds.
* Playing relaxing music softly in the background.
* Having winter treats on offer such as such as freshly-brewed coffee, homemade biscuits or hot chocolate.
However, says Everitt, just because it’s cold outside does not mean you can neglect your home’s curb appeal. “Making a good first impression is just as important in the winter months as in summer, even though no-one will reasonably expect your garden to be blooming.”
The most important things to keep in mind when preparing your home’s exterior for a winter sale, he says, include the following:
* The paintwork. Bare trees in winter give buyers a much clearer view of your home, and faded or chipped paint will really stand out, so put on a fresh coat if you need to before the property goes on show.
* Lawns and leaves. Even if the grass has gone brown, you should still keep your lawn neat and tidy so buyers can picture what it will look like in the spring and summer. Meanwhile evergreen trees or flowers that can stand up to the cold weather such as pansies can liven up a drab landscape.
And finally, says Everitt, you should price your home to sell now with the help of a reputable estate agent who works hard in all weathers. “Some agents will take your mandate and just bide their time until summer when they think it will be easier to sell your property. But good agents know that plenty of sales take place in winter and will launch a marketing campaign right away.”
Issued by Chas Everitt International

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    • 15 Nov 2017
      Sappi, one of South Africa’s oldest global companies and a leading global supplier of sustainable woodfibre products, has moved its global and regional headquarters to a new site on the corner of Oxford and 14th Avenue in Rosebank.
    • 15 Nov 2017
      There’s an old saying in real estate that you should seek to make a profit when you buy, not only when you sell – and a large part of succeeding at that endeavour is buying a home in an area with desirable features that will enhance the resale value of your property.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us