Aida says goodbye to Verna

After more than 30 years as an Aida agent and agency principal, industry stalwart Verna Herbst is leaving the group to open an independent estate agency.
Having sold the Aida Roodepoort North Executive franchise and mentored new owners Tarryn-Anne Williams and Charl Els for a year, she has now established Verna Herbst & Associates, which will operate across the West Rand and in all residential sectors from townhouses to country estates.
Herbst joined the Aida group in her forties when she decided to start a new career. “It was meant to last about five years so that I could contribute to my children’s education. Little did I know then that property would become a passion and that I would spend the best part of my life in the industry,” she says.
She especially recalls working alongside the late Aida Geffen, whom she admired both as a visionary and pioneer in the field of SA residential real estate. “It was an honour to have a very special relationship with Aida, who was the embodiment of achieving great success against all odds. She had the most amazing ability to prove that you can achieve your objectives no matter what.”
Aida CEO Young Carr says Herbst is to be admired for the dedication, commitment and resolve that have become her hallmarks. “We also admire Verna’s many achievements in her long and illustrious career and all at Aida thank her for her many contributions to the group.
“It was an honour working with her and learning from her, and we wish her great success in her new venture.”
Issued by Aida National Franchises

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    • 15 Nov 2017
      Sappi, one of South Africa’s oldest global companies and a leading global supplier of sustainable woodfibre products, has moved its global and regional headquarters to a new site on the corner of Oxford and 14th Avenue in Rosebank.
    • 15 Nov 2017
      There’s an old saying in real estate that you should seek to make a profit when you buy, not only when you sell – and a large part of succeeding at that endeavour is buying a home in an area with desirable features that will enhance the resale value of your property.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us