Aida goes to the movies

The Aida real estate franchise group has clinched several deals that will soon see its iconic name in lights on the big – and small – screen.
In terms of an enhanced marketing strategy, the group’s signage and other corporate imaging is to be incorporated into several local film productions says Aida CEO Young Carr.
“Advertising in film is just one of the innovative marketing strategies that we have launched this year,” he says. “For countless South Africans the Aida brand is instantly recognisable and our signage will shortly be lending a distinctive and uniquely South African flavour to productions such as Jakhalsdans, Ace, Liefling die Movie, and Getroud met Rugby.
“We plan on remaining an integral part of the South African landscape and zeitgeist – and it is fitting that our interaction with South African property consumers should be expressed in films and television productions reflecting slices of South African life and culture.”
Carr adds that in the past year the group has focused on reinventing the brand to ensure ever-greater service to clients. “We aim to add to our offering without detracting from the essence that has made Aida a trusted and respected household name. Innovative marketing forms part of our strategy to remain relevant in changing times.”
Aida is also implementing enhanced business systems to streamline its offering to clients. “We are now finalising our new customer relationship platform, which will help us to further improve our service to customers and to make sure we live up to their expectations,” Carr says.
“Going to the movies may be glamorous - but we will always ensure that we offer a solid service that is grounded in reality.”
Issued by Aida National Franchises

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Jun 2018
      The rental market in many Johannesburg suburbs has shown encouraging signs of revival this year but it remains a competitive market and landlords who best cater to their market’s needs will reap the healthiest returns.
    • 22 Jun 2018
      Home design is constantly evolving to reflect the changing needs of society. We look at some of the ways in which our use of space is changing.
    • 22 Jun 2018
      While estate agents can help the seller with correctly pricing the property and marketing a property to the right pool of potential buyers, at the end of the day it’s the impression that the property will make on buyers that counts the most.
    • 21 Jun 2018
      Anyone who’s ever been involved in a building project that’s gone wrong will appreciate the importance of adequate insurance cover in the construction industry.
    • 21 Jun 2018
      A recent news story about a blind tenant caught in a legal battle with his body corporate over letters and notices he was unable to read and consequently comply with has raised the question: what are the legal obligations for landlords with disabled tenants?
    • 21 Jun 2018
      A trend that’s taken the world by storm in recent years is that of hygge (pronounced: hue-guh), a Danish concept that is about creating intimacy, connecting with loved ones and taking pleasure in small, ordinary things.
    • 20 Jun 2018
      Buying or selling real estate isn’t as easy as it is portrayed sometimes, especially if there is a death of a party during the transaction which can make it awkward, tricky and inconvenient.
    • 20 Jun 2018
      With interest rates remaining at historic lows and banks continuing to compete for mortgage finance business, first-time buyers with funds at their disposal are currently well-placed to gain that initial foothold on the property ladder, particularly in the light of the slightly lower growth rates currently experienced in residential property values.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us