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PAM GOLDING PROPERTIES LAUNCHES ‘SA LIFE’ MAGAZINE

A celebration of life in South Africa Promoting South Africa as a prime global destination has always been a key objective for Pam Golding Properties (PGP), increasingly so since 1976 when the group launched its first international office in London.

Which is why, with the eyes of the world keenly focused on South Africa during the Soccer World Cup, the PGP group has taken the opportunity to celebrate the country’s natural beauty and its diversity in landscape, lifestyle and mood with the launch of SA Life magazine.

Odette Coates, PGP’s group marketing manager, is executive editor of the publication, which is produced by Publishing Partnership on behalf of PGP. Edited by award-winning journalist Les Aupiais, and entitled ‘SA Life – Discover the place that makes you happiest’, the glossy, high-quality magazine captures the essence of life in South Africa, and is aimed at primarily high-end international readers who may be interested in living and investing in South Africa.

Says Dr Andrew Golding, CE of the Pam Golding Property group: “Never before has South Africa had such an ideal opportunity to showcase our country and its unique and varied appeal to the entire world. This is South Africa’s moment on the global stage and as a group, we are proud to be able to present a quality publication packed with compelling reasons to live, work and play here.  With high-impact photography and interesting editorial insights, SA Life illustrates all the regions in our country in a photographic safari of culture, scenic beauty, world-class architecture, art, craft and its people.

Adds Odette Coates, PGP group marketing manager: “The words and visuals capture each region’s unique energy, diversity and sophisticated infrastructure and in addition, SA Life illustrates a broad vista of exciting opportunities in terms of prime investment properties. These demonstrate the remarkable lifestyle choices available, from rural retreats and bush getaways to world-class wine farms and luxury golf estates and from coastal apartments and waterfront property to spacious family homes and exclusive guesthouses. It also includes useful information on immigration and purchasing property as a foreigner, offering an enticing snapshot of South Africa and compelling reasons to make this a permanent home, just as many of our buyers have done over the years.”

Comments Les Aupiais: ““This is not just a catalogue of properties for sale. In a series of lively essays and carefully chosen photographs, SA Life truly illustrates South Africa as a world in one country, as it is often described. We have exceptional light and space in this country and the pictorial essays capture the difference between the soft ecru and khaki greens of the bush veld to the clear indigo skies of deep country. We also make the point that this is a new country, a country for the entrepreneur, for someone looking for work-life balance. And following this are pages dedicated to some of the most spectacular properties on the market. These deliver the punch line – this is South Africa, settle here and yes, you will find the place that makes you happiest.”

Intended as an annual publication and with a print run of 60 000, SA Life magazine is being distributed through the PGP network of 300 offices nationally and internationally, bagged with House & Garden’s June issue (in Woolworths and airport outlets) and also distributed through a number of leading hotel groups and hotels. These are the Protea Group (where the North Korea and Uruguay soccer teams are staying), Red Carnation Group (Twelve Apostles, Bushmans Kloof and Oyster Box – where the Cameroon team is staying), Radisson, Hilton, African Pride Hotels (including Melrose Arch) and Cape Royale, and in KwaZulu-Natal the Beverly Hills (where the Greek team is staying) and Valley Lodge (where Portugal is staying). SA Life is also available electronically.

Issued by Gaye de Villiers


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