RE/MAX Property Merchants Mooikloof, Pretoria

A few years ago, Mooikloof may have been considered to lie beyond the outskirts of Pretoria. But today, it is entirely part of the vibrant “buzz” of the city of Pretoria, offering a diverse range of lifestyle choices, including “out-of-town” living.
“The development of this area has been phenomenal. Mooikloof used to be the furthest end of Pretoria, but now it offers all the amenities one would expect in a bustling suburb of a metropolitan city, including a hospital and six shopping centres,” says Roma Naudé, Broker/Owner of RE/MAX Property Merchants in Mooikloof, Pretoria, which specialises in security estates in the eastern suburbs of Pretoria.
“Exciting new developments continue to add to the vibrant ambience of this fast growing area. For example, Park View is an exciting new upmarket shopping mall near the Pretoria East Hospital and Woodhill Golf Estate. Next to Woodlands, a new shopping centre, featuring 58 new shops, is opening in October 2010. Another exceptional development is Zwavelpoort Meadows, a security estate offering stands on which businesspeople can build their own office blocks, and incorporating a residential area and a small convenience shopping centre. This means that property owners in the estate can work, live, play and shop all in one estate. RE/MAX Property Merchants Mooikloof is proud to have the sole mandate for this innovative estate.”

Roma opened the RE/MAX Property Merchants office in Mooikloof only one year ago, but nevertheless scooped the RE/MAX Broker/Owner Individual of the Year 2009 by Registered Commission award at the RE/MAX Gauteng awards ceremony held earlier this year. Commenting on Roma’s achievement, Adrian Goslett, CEO of RE/MAX of Southern Africa says that although the success of the Mooikloof office can in part be ascribed to the growing popularity of the Mooikloof area, it is mostly due to a formidable partnership between Roma and her husband, Etienne. “Roma brings to the business 25 years of experience in the marketing industry, the last seven of which has been dedicated to property sales and letting. Etienne is a well-known attorney in the field of conveyancing and commercial litigation, adding extensive legal expertise and property experience gained while operating his own estate agency a few years ago,” he says.
“The popularity of the Mooikloof area is due to the diversity of lifestyle options it offers, while at the same time providing easy access to the highways for commuters to Pretoria and Johannesburg,” explains Roma. “Golfing enthusiasts will find their dream home at exclusive golf estates such as Woodhill Golf Estate, while animal lovers will be delighted with the big 1 ha stands available in the area. Estates such as Boardwalk with its dams and walking paths are perfect for nature lovers who do not want to maintain a large garden. There are also many options for yuppie and newlywed couples who prefer to be part of the city vibe, close to amenities like shopping centres. For those who want an ‘out-of-town’ lifestyle, the new developments around Mooikloof are ideal, and plots with excellent security are also available,” says Roma. 
The prices of entry-level properties in the area range from R750 000 to R1,5m, while mid-level properties fetch between R1,5m and R3,5m. Upmarket property prices vary between R3,5m and R9m, but luxury properties valued up to R24m are also available in the area. Vacant land is still readily available, but the asking prices are optimistic due to ongoing bulk-buying for development purposes. 
Roma notes that sales activity and the general demand seem to be increasing, despite the strict criteria of the various financial institutions that still result in a lower percentage of loan approvals.  Buyers looking for expensive properties in the R10m and above mark are also coming back into the market.
“The asking prices for certain properties are still too high and this is where the expertise of experienced agents is crucial,” explains Roma. “Overpriced properties are a direct result from the past property price hikes. At RE/MAX Property Merchants, we are proud of the fact that we are well informed and connected with the valuers from the banks, so we can advise our sellers of the value the banks attach to their properties. After all, if the valuers are not finding the value of the selling price, the purchaser will not obtain a loan. Our philosophy is to rather walk away from an overpriced house and focus on the realistically-priced houses.”
Roma believes that the property market is still a buyer’s market, but property bargains are becoming harder to find. “Buyers still have many choices, and thus do influence the prices. Given the wide choice they have, it is crucial that buyers tap into the expertise of a reputable agent in the area to help them make the right choice. In this buyer’s market, it also becomes more important than ever for sellers to choose an agent that can offer uncompromising professionalism, integrity and service under one roof, to ensure they get the best possible price within a reasonable time.” 

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