Now Marketing Boschenmeer to the world

The Chas Everitt International flag is now flying high at Boschenmeer, one of the country’s premier golfery estates, thanks to the conversion of a top local agency to the national brand.
Reon van der Merwe, owner of the former OREON Estates, is a 25-year veteran of the real estate industry, a specialist in golf and lifestyle estate sales who has recently focused exclusively on Boschenmeer near Paarl in the Western Cape.
However, he says, he has for some time been looking at a franchise or other offering that would enable his niche business to tap into an existing national and international branding infrastructure without necessarily incurring all the costs usually associated with becoming part of a major franchise group.
And the Notebook licensing model just introduced by Chas Everitt is, he says, ideal. “This has been specially designed for specialist agents and independent principals like myself who are top performers in single suburbs, small towns or rural areas where the sales volumes do not justify the costs of a full franchise. It enables me to use the high profile brand in any specific license area and gives me access to the group’s awesome marketing infrastructure.
“What this means in my case is that I can now easily market the exceptional properties at Boschenmeer to the whole of South Africa and the world.”
Set in the Beautiful Paarl / Franschhoek Valley, the 140ha Boschenmeer Estate is comprised of 520 homes, separated into different nodes to suit different lifestyles requirements. Taking their inspiration from Tuscan, Victorian and Cape Dutch styles, the homes range from 2-bedroom townhouses to spacious family houses and impressive mansions, and prices start from 1.5m.
Van der Merwe says the 27-hole golf course designed by David Frost forms an integral part of the development, which also offers breathtaking mountain views.
“And family living at Boschenmeer is enhanced by excellent security, easy access to Cape Town and the presence of many excellent schools in the Paarl area”
Issued by Chas Everitt

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