select
|

CELLPHONE TECHNOLOGY PUTS HOUSE HUNTERS IN INSTANT CONTACT WITH AGENTS THANKS TO RE/MAX MOBI/LEADS

RE/MAX of Southern Africa is using 21st century technology to enhance the slog of searching for a new home.

RE/MAX MOBI/LEADS, a mobile website listing thousands of properties being marketed by RE/MAX of Southern Africa, is believed to be the biggest mobile property publishing system in Africa.


The system, which launched in March and piloted in KwaZulu-Natal, had over 100 leads in two weeks and has been a hit with agents and the public alike. It has now been rolled out across South Africa.


“The public are surprised when agents get back to them within minutes of them sending the SMS, asking where we get their phone numbers from,” said Adrian Goslett, Regional Director & CEO of RE/MAX of Southern Africa.


“It complements conventional modes of generating leads for estate agents. Sellers need to ask agents how they are leveraging technology in the sale of their property,” Goslett said.


All a prospective buyer has to do, upon seeing a property for sale about which they would like to know more, is SMS a reference code on the estate agent’s sign or print advertisement to 33418. The cost of the SMS to the buyer is R1,50.


The buyer will then instantly access the RE/MAX MOBI/LEADS mobile website entry for that property, and can view text and photographic information about the property. An advantage over standard property advertising, where there is often only a single image of the property, is that the buyer will be able to view multiple images.


At the same time, an e-mail alert is sent to the estate agent marketing the property, notifying them that a buyer has shown interest in the property and providing the buyer’s contact details.


“What’s really nice about RE/MAX MOBI/LEADS is that the information is immediately accessible to the buyer, and the agent gets a lead that he or she otherwise might not have,” said Jordan Wallace of Gorilla Creative Media, the Durban-based system developer.


“Another advantage of the system is that estate agents can trend properties, seeing firstly which properties and which print media are drawing attention, and also matching other properties for sale with prospective buyers.”


RE/MAX MOBI/LEADS is set up for WAP-enabled mobile phones, but prospective buyers whose phones are not WAP-enabled will still receive an SMS notification that their request has been received, and agents will similarly be notified of the request, Wallace said.


“We are very excited about the great potential that RE/MAX MOBI/LEADS holds for our network of agencies,” said Goslett.


“We will be combining cutting-edge mobile technology, such as handset recognition, real-time alerts and browser optimisation, with the traditional lead-based system of real estate – for even better results than before.”


“The system’s convenience and ease of use means that prospective home-owners can access everything they need to know about any property they may want to buy. Also, our agents can not only act quickly on interest shown by a buyer, but they will also be able to accurately link buyers with other properties that are appropriate for them.


“RE/MAX of Southern Africa is proud of the excellent service we have always provided to both buyers and sellers. With RE/MAX MOBI/LEADS we are taking our service to another level by providing another great tool,” Goslett said.



  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 26 Apr 2018
      Banks are showing an increased appetite to lend according to first quarter (Q1 2018) property statistics recently released by ooba, South Africa’s leading home loan originator.
    • 26 Apr 2018
      Moving into a new home comes with such a long list of expenses that one often searches for ways to cut back on costs. Hiring a professional moving company is one of the first expenses that many buyers tend to try and work around, especially now that purse strings are even tighter owing to the VAT increase that took effect this month.
    • 26 Apr 2018
      Investors looking to buy a property offshore can potentially recoup their money faster through short-term rentals than traditional letting options, all the while earning income in a foreign currency.
    • 25 Apr 2018
      Whether you are a seasoned seller or new to the game, putting your home on the market is an exciting moment. To ensure you get the best possible outcome these 8 value adding additions to your home is worth the effort.
    • 25 Apr 2018
      After four years of unprecedented growth fuelled by semigration, the Southern suburbs market faced a number of challenges in 2017, including dwindling affordability and a marked slowing in house price growth with many sellers forced to lower their prices in order to secure a sale.
    • 25 Apr 2018
      Mall of Africa, is celebrating its second year of sensational success. This splendid super-regional shopping centre first opened on 28 April 2016, and has grown in popularity, performance and profile since then.
    • 25 Apr 2018
      While the role of trustee in a sectional title scheme is a voluntary and unpaid position, it is one that comes with huge responsibility. Trustees have a fiduciary duty towards their scheme, says Chinelle Hewit, Operations Manager at sectional title finance company Propell.
    • 24 Apr 2018
      The thing about the property ladder is that at some point in our lives we all have reason to want to climb a rung or two higher. Sometimes, it’s because we’ve outgrown our previous dream home, or because we want to be in a better neighbourhood that’s closer to work or to schools. Sometimes it’s because our circumstances have changed, and we’re taking care of elderly parents or relatives. Sometimes, it’s just because we want a property that reflects the financial status our hard work has won.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK