RE/MAX of Southern Africa is using 21st century technology to enhance the slog of searching for a new home.

RE/MAX MOBI/LEADS, a mobile website listing thousands of properties being marketed by RE/MAX of Southern Africa, is believed to be the biggest mobile property publishing system in Africa.

The system, which launched in March and piloted in KwaZulu-Natal, had over 100 leads in two weeks and has been a hit with agents and the public alike. It has now been rolled out across South Africa.

“The public are surprised when agents get back to them within minutes of them sending the SMS, asking where we get their phone numbers from,” said Adrian Goslett, Regional Director & CEO of RE/MAX of Southern Africa.

“It complements conventional modes of generating leads for estate agents. Sellers need to ask agents how they are leveraging technology in the sale of their property,” Goslett said.

All a prospective buyer has to do, upon seeing a property for sale about which they would like to know more, is SMS a reference code on the estate agent’s sign or print advertisement to 33418. The cost of the SMS to the buyer is R1,50.

The buyer will then instantly access the RE/MAX MOBI/LEADS mobile website entry for that property, and can view text and photographic information about the property. An advantage over standard property advertising, where there is often only a single image of the property, is that the buyer will be able to view multiple images.

At the same time, an e-mail alert is sent to the estate agent marketing the property, notifying them that a buyer has shown interest in the property and providing the buyer’s contact details.

“What’s really nice about RE/MAX MOBI/LEADS is that the information is immediately accessible to the buyer, and the agent gets a lead that he or she otherwise might not have,” said Jordan Wallace of Gorilla Creative Media, the Durban-based system developer.

“Another advantage of the system is that estate agents can trend properties, seeing firstly which properties and which print media are drawing attention, and also matching other properties for sale with prospective buyers.”

RE/MAX MOBI/LEADS is set up for WAP-enabled mobile phones, but prospective buyers whose phones are not WAP-enabled will still receive an SMS notification that their request has been received, and agents will similarly be notified of the request, Wallace said.

“We are very excited about the great potential that RE/MAX MOBI/LEADS holds for our network of agencies,” said Goslett.

“We will be combining cutting-edge mobile technology, such as handset recognition, real-time alerts and browser optimisation, with the traditional lead-based system of real estate – for even better results than before.”

“The system’s convenience and ease of use means that prospective home-owners can access everything they need to know about any property they may want to buy. Also, our agents can not only act quickly on interest shown by a buyer, but they will also be able to accurately link buyers with other properties that are appropriate for them.

“RE/MAX of Southern Africa is proud of the excellent service we have always provided to both buyers and sellers. With RE/MAX MOBI/LEADS we are taking our service to another level by providing another great tool,” Goslett said.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    • 15 Nov 2017
      Sappi, one of South Africa’s oldest global companies and a leading global supplier of sustainable woodfibre products, has moved its global and regional headquarters to a new site on the corner of Oxford and 14th Avenue in Rosebank.
    • 15 Nov 2017
      There’s an old saying in real estate that you should seek to make a profit when you buy, not only when you sell – and a large part of succeeding at that endeavour is buying a home in an area with desirable features that will enhance the resale value of your property.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us