Top Cape agency joins Harcourts

In a move that has set the Cape Town real estate establishment abuzz, the landmark RE/MAX office on the Blouberg beachfront has converted to the Harcourts brand.
“This office was one of the best-performing RE/MAX operations in SA and in the world, so its conversion is a very big deal for us,“ says Harcourts Africa GM Jeanne van Jaarsveldt. “It is a major endorsement of what our group has to offer in terms of business systems, technology platforms, web-based training and a superior rewards programme for business owners and agents alike, and a strong indicator that top agency principals are eager to embrace the change we are bringing to the SA real estate industry.”
Harcourts Africa, he notes, has notched up 27 such conversions in the past 12 months, over and above the foundation of offices it had in the former Homenet group.
Andre Stols, principal of the agency now known as Harcourts Cape Coastal, says his team of agents will continue to serve homebuyers and sellers from Milnerton to Melkbos – an area that encompasses many of the Western Cape’s busiest and strongest property markets currently, including Table View, Parklands and Bloubergstrand.
His plans for the future include additional Harcourts Cape Coastal outlets and intensified efforts in the markets his office currently serves, with a view to further growing market share.
“The Western Seaboard as a whole has recovered swiftly and well from the recession, with sales volumes and turnovers having leapt up in the past few months. Prices are, however, still much more affordable than in many other parts of Cape Town and we believe that this, combined with a great lifestyle offering, will make this area one of SA’s top property investment choices over the next 18 to 24 months,” he says. 

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