Harcourts makes an impact in PE

International real estate group Harcourts has made a big impact on the Port Elizabeth property market with the conversion of three former Homenet offices to the global brand.
Di Allan of the newly-named Harcourts A1 says: “We have had a wonderful response from property consumers as well as agents from other groups, who have shown interest in joining the brand. It has really made them sit up and take notice,” she says.
Nikki Strooh of Harcourts Beachfront adds that her office has seen the number of exclusive mandates rise following its conversion to the Harcourts brand. “Clients are attracted by the fact that we can now offer local properties international exposure through our association with Harcourts, which has a presence in several large world markets.
“The conversion comes at an opportune time since we note more energy in the local market with greater investment activity,” Strooh says.
In step with the conversion, Homenet Anchor Realtors in Bluewater Bay is now trading as Harcourts Above All, and owner Adele Meusel says the Harcourts’ corporate branding has made a big impact in her local market. “The fresh look of our advertising boards and signage has elicited much comment and interest among clients,” she says.
Meusel agrees that the market is showing signs of increased activity, but adds that many prospective buyers seem to delay actual purchases. "While there is an upswing in enquiries, buyers are carefully weighing their options and seem to be waiting for greater indications of economic recovery before committing to transactions.”
Martin Schultheiss, CEO of Harcourts Africa, says the introduction of the Harcourts brand to SA comes at a time when the international trend in the property industry is towards greater focus on clients and the use of advanced technology in the context of the ‘global village’.
“As Harcourts Africa, we have access to property markets around the world, which will benefit our clients. Harcourts is the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and is a member of the Leading Real Estate Companies of the World network,” he says.
Harcourts has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

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