select
|

Harcourts makes an impact in PE

International real estate group Harcourts has made a big impact on the Port Elizabeth property market with the conversion of three former Homenet offices to the global brand.
 
Di Allan of the newly-named Harcourts A1 says: “We have had a wonderful response from property consumers as well as agents from other groups, who have shown interest in joining the brand. It has really made them sit up and take notice,” she says.
 
Nikki Strooh of Harcourts Beachfront adds that her office has seen the number of exclusive mandates rise following its conversion to the Harcourts brand. “Clients are attracted by the fact that we can now offer local properties international exposure through our association with Harcourts, which has a presence in several large world markets.
 
“The conversion comes at an opportune time since we note more energy in the local market with greater investment activity,” Strooh says.
 
In step with the conversion, Homenet Anchor Realtors in Bluewater Bay is now trading as Harcourts Above All, and owner Adele Meusel says the Harcourts’ corporate branding has made a big impact in her local market. “The fresh look of our advertising boards and signage has elicited much comment and interest among clients,” she says.
 
Meusel agrees that the market is showing signs of increased activity, but adds that many prospective buyers seem to delay actual purchases. "While there is an upswing in enquiries, buyers are carefully weighing their options and seem to be waiting for greater indications of economic recovery before committing to transactions.”
 
Martin Schultheiss, CEO of Harcourts Africa, says the introduction of the Harcourts brand to SA comes at a time when the international trend in the property industry is towards greater focus on clients and the use of advanced technology in the context of the ‘global village’.
 
“As Harcourts Africa, we have access to property markets around the world, which will benefit our clients. Harcourts is the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and is a member of the Leading Real Estate Companies of the World network,” he says.
 
Harcourts has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
 
ISSUED BY HARCOURTS AFRICA


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 25 Feb 2017
      Accurate property value estimation is often considered an art as much as it is a science – it’s not always easy to pin down that mysterious “x factor” with hard statistics.
    • 24 Feb 2017
      The appointment of the conveyancing attorney is an important decision when selling your home. The conveyancer has to deal with all the parties to the transaction and coordinate a number of processes so that everything comes together at the right time.
    • 24 Feb 2017
      Each month homeowners receive a bill for the rates and taxes applicable to their property, but what are these municipal rates used for and how is the amount worked out?
    • 23 Feb 2017
      There is no denying that the beautiful and historic Bo Kaap is South Africa’s most colourful ‘hood - but in South America there is a town that many considers the most colourful town in the world.
    • 23 Feb 2017
      If the City of Gold is calling your name and you are wondering where you are going to hang your hat at the end of a busy day then wonder no more as we take a look at five new properties for sale in Johannesburg.
    • 23 Feb 2017
      While the increased transfer duty threshold is a welcome relief, real estate experts all agree that it is not all good news for the home owners.
    • 23 Feb 2017
      Minister Pravin Gordhan had a difficult budget speech to deliver on the 22nd of February as the economy struggles through its largest under performance since the 2009 recession, with the added challenge of a R30.4bn tax shortfall. The economic growth forecast remains unchanged at 1.3% for 2017, 2% for 2018 and 2.2% for 2019.
    • 22 Feb 2017
      Finance Minister Pravin Gordhan announced today that properties under R900 000 will not attract transfer duty tax - this was previously R750 000.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK