select
|

Harcourts makes an impact in PE

International real estate group Harcourts has made a big impact on the Port Elizabeth property market with the conversion of three former Homenet offices to the global brand.
 
Di Allan of the newly-named Harcourts A1 says: “We have had a wonderful response from property consumers as well as agents from other groups, who have shown interest in joining the brand. It has really made them sit up and take notice,” she says.
 
Nikki Strooh of Harcourts Beachfront adds that her office has seen the number of exclusive mandates rise following its conversion to the Harcourts brand. “Clients are attracted by the fact that we can now offer local properties international exposure through our association with Harcourts, which has a presence in several large world markets.
 
“The conversion comes at an opportune time since we note more energy in the local market with greater investment activity,” Strooh says.
 
In step with the conversion, Homenet Anchor Realtors in Bluewater Bay is now trading as Harcourts Above All, and owner Adele Meusel says the Harcourts’ corporate branding has made a big impact in her local market. “The fresh look of our advertising boards and signage has elicited much comment and interest among clients,” she says.
 
Meusel agrees that the market is showing signs of increased activity, but adds that many prospective buyers seem to delay actual purchases. "While there is an upswing in enquiries, buyers are carefully weighing their options and seem to be waiting for greater indications of economic recovery before committing to transactions.”
 
Martin Schultheiss, CEO of Harcourts Africa, says the introduction of the Harcourts brand to SA comes at a time when the international trend in the property industry is towards greater focus on clients and the use of advanced technology in the context of the ‘global village’.
 
“As Harcourts Africa, we have access to property markets around the world, which will benefit our clients. Harcourts is the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and is a member of the Leading Real Estate Companies of the World network,” he says.
 
Harcourts has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
 
ISSUED BY HARCOURTS AFRICA


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 01 Aug 2015
      Recent amendments to the Sectional Titles Regulations, published in June in the Government Gazette, sees the return of the power of trustees to increase levies before the AGM by up to 10 percent.
    • 31 Jul 2015
      This breathtaking home is the perfect example of the very best that Bryanston, Sandton has to offer - from the leafy garden to the impeccable finishes - it truly has it all!
    • 31 Jul 2015
      The latest property indice report from Lightstone shows that there is a slowing in house price inflation. The National house price inflation was recorded at 6.0% at the end of June 2015.
    • 31 Jul 2015
      An estate agent from Heidelberg, Gauteng was tied up by three men posing as prospective buyers - this again throws into perspective the importance of safety during the sale process.
    • 31 Jul 2015
      Thesen Islands, now Knysna’s biggest selling suburb despite the premium that properties in this prime waterside location attracts.
    • 31 Jul 2015
      When people are away visiting another region or area while on conference, annual vacation, golf tour or another form of sporting event, while buying property may be the last thing on their minds, their visit may ultimately result in a real estate acquisition at some point
    • 31 Jul 2015
      As the energy crisis in South Africa deepens and water shortages loom in many areas, energy efficient upgrades, and water-saving measures will not only reward homeowners with a significant return on investment in the short term but will also add value to their properties in the long term.
    • 30 Jul 2015
      This magnificent home is situated in the Hemel-en-Aarde Estate, Hermanus with its own private entrance road and designer finishes it easy to see why it is our Property Pick of the day.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK