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Tyson Durban North Welcomes Growth

Tyson Durban North Welcomes Growth
 
Durban North is fast becoming a suburb of choice and is being targeted by those wishing to remain part of the Durban of old while being well placed to enjoy all the economic benefits associated with the opening of the new King Shaka airport. 
 
According to Daphne de Marigny, who heads up Tyson Durban North after buying out her partner in December last year, the popularity of Durban North is such that sales did not plummet last year as they did around the country. Chris Tyson, chief executive of Tyson Properties, confirmed that Durban North was one of the company’s top performers. Tyson Properties celebrated record sales of over R1 billion during 2009. Durban North contributed 15 percent!
 
Since Tyson Durban North opened in February 2007, it has gone from strength to strength. First year sales increased by 68 percent off a very low base, followed by a 75 percent improvement during their second year and a further 77 percent hike in year three. Recent successes include the sales of two bed and breakfast establishments for R2, 4 million and R3,5 million respectively.
 
De Marigny believes there will be more successes to come. She currently has six agents and expects to increase her team to 10 shortly. She has also set her sights on increasing market share and doubling turnover within the next two years.
 
She is adamant that it will not be hard to convince buyers when it comes to Durban North’s many attributes - and she should know having been born and brought up in the same house in which she still lives today!
 
She points out that Durban North is close to good schools, has good infrastructure, is near many business parks where residents work and is also close to some of the city’s best shopping – from the Hyper, to La Lucia Mall to Gateway.
 
When it comes to aesthetics, Durban North is green and leafy with beautiful gardens and many older character homes with beautiful big rooms, oregon pine floors and high ceilings. Many of the homes also enjoy sea views.
 
Then, there’s quality of life. “There are loads of restaurants and it’s close to the beach. Plots are the perfect size at an average 1000 sqm. This is in marked contrast to Berea, for example, where plots are far smaller and parking often a problem. Durban North is a secure suburb with community watch in many areas,” she says. 
 
Currently, the average home sells for between R2 and R2,5 million while entry level properties are usually priced between R1,6 and R1,8 million. An upmarket residence sells for about R4 million. The newly developed business area around Broadway has attracted professionals such as doctors, dentists and lawyers. Business rentals are between R100 and R120 per square metre.
 
De Marigny says those buying in Durban North prefer freehold properties. “Because Durban North is an established suburb, there is no further land for building and no sub division is allowed which means you don’t risk having a block of flats next door.”
 
She adds that many residents are renovating.  “Many of the homes in the area were built in the thirties and forties so have just three bedrooms, one bathroom and a basic lounge and kitchen. People who are moving in are modernising their houses.”
 
Chris Tyson believes that, with her intimate knowledge of the area, de Marigny is the perfect person to introduce prospective buyers to Durban North. She is also passionate about property, having worked in the industry for 17 years.
 
“Daphne really lives our brand. She is a very hands-on franchisee who makes herself available to clients and staff 24-7 No property is too small or too big for Daphne to market. She goes the extra mile when it comes to service and ethics and expects her team to do the same,” he says.
 
For more information on Tyson Properties, visit
www.tysonprop.co.za


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