Surf’s up for Harcourts in Jeffreys Bay

International real estate group Harcourts has arrived in Jeffreys Bay and is expected to make big waves in the property market of this prime surfing destination.
The Harcourts Jeffreys Bay office was formerly Homenet Phoenix, one of scores of Homenet offices around the country that have converted to the international brand.
And Anne Crous, principal of Harcourts Jeffreys Bay, says Harcourts’ wide international experience and excellent value proposition for agents and consumers are already creating a stir in the local market.
“Harcourts is represented in important international markets and our franchise area including Jeffreys Bay and St Francis Bay is among the favourite SA destinations for overseas buyers. We confidently expect that our conversion to the brand will give us better access to these buyers,” she says.
“One of the most innovative tools in the Harcourts offering is its online, Google-based marketing package which gives Harcourts offices a leading edge. Its training programmes are also a cut above the rest and our agents report that they have already benefited greatly from their initial exposure to the Harcourts programme. This will, no doubt, enable us to hone our service to local and international clients alike.”
She adds that the conversion to the brand comes at a fortuitous time. “The local property market is showing signs of a turnaround. Inquiries are growing thanks to more confidence among buyers brought about by easier access to financing, lower interest rates and more affordable property prices.”
Property prices in the area now range between R500 000 for apartments and R7m for luxury holiday properties.  Family homes are selling from R800 000 upwards.
Martin Schultheiss, CEO of Harcourts Africa, says the new brand is creating high levels of interest. “Harcourts has grown apace in spite of the difficult economic conditions this year. While other local groups were curtailing operations, Harcourts added more than 20 new offices.”
Harcourts is the fastest growing real estate group in Australia and the largest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

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