Global property giant now in the capital

International real estate group Harcourts is now an established presence in Pretoria, following the conversion of the three Homenet operations in the city to the global brand.
These are now trading as Harcourts Pretor, Harcourts Maxima and Harcourts Maritz, thanks to the implementation of a partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and has almost completed the re-branding all its offices around the country.
Harcourts is the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
And Harcourts Africa CEO Martin Schultheiss notes that it clearly represents the “next generation” of estate agency practice, with a huge value proposition for both franchisees and clients that is already injecting new energy into the SA real estate industry and raising the bar on service standards.
Irene Prinsloo, principal of Harcourts Pretor says she is particularly excited about the Harcourts values and “people first” methodology. “Branding is cosmetic and any company can adopt a new look. The difference is that Harcourts actually follows through in that they abide by a very high standard of customer service and are also intent on adding value to franchisees and making them successful.”
Riaan Maritz of Harcourts Maritz says the partnership with Harcourts has already made the local group a “next level” industry player, and adds that the opportunities for entry-level agents with the group are now particularly good because of the excellent training programmes that Harcourts offers.
Dr Willie Marais, owner of Harcourts Maxima, believes the Harcourts marketing programme will prove to be a real boon for agents and home sellers as it offers a huge choice of material and options and allows for better e-marketing and in-house applications.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 20 Apr 2018
      Whenever changes in the political ecosystem of a traditional property market create uncertainty, smart investors begin to look elsewhere for new opportunities. Property experts at IP Global have analysed the trends and crunched the numbers to find new markets to explore in Europe and the United States.
    • 20 Apr 2018
      Energy and water self-sufficiency are increasingly important factors in home buyers’ choice of property – especially in Cape Town where the extreme drought of the past few years has made municipal supply costly as well as uncertain.
    • 19 Apr 2018
      During the last decade, rampant development has progressively transformed Cape Town’s property landscape with densification being the order of the day, but there are still one or two hidden gems like Scarborough which have retained their original character, offering an inimitable lifestyle and an attractive investment opportunity.
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    • 17 Apr 2018
      The recent interest rate cut has stoked the coals in the first-time buyer’s market. At least for the next two months until the next interest rate announcement, homeowners are guaranteed lower monthly instalments than in the previous quarter. But, is it wise to take out a 100% bond just to enter the property market while interest rates are low?
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us