Global property giant now in the capital

International real estate group Harcourts is now an established presence in Pretoria, following the conversion of the three Homenet operations in the city to the global brand.
These are now trading as Harcourts Pretor, Harcourts Maxima and Harcourts Maritz, thanks to the implementation of a partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and has almost completed the re-branding all its offices around the country.
Harcourts is the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
And Harcourts Africa CEO Martin Schultheiss notes that it clearly represents the “next generation” of estate agency practice, with a huge value proposition for both franchisees and clients that is already injecting new energy into the SA real estate industry and raising the bar on service standards.
Irene Prinsloo, principal of Harcourts Pretor says she is particularly excited about the Harcourts values and “people first” methodology. “Branding is cosmetic and any company can adopt a new look. The difference is that Harcourts actually follows through in that they abide by a very high standard of customer service and are also intent on adding value to franchisees and making them successful.”
Riaan Maritz of Harcourts Maritz says the partnership with Harcourts has already made the local group a “next level” industry player, and adds that the opportunities for entry-level agents with the group are now particularly good because of the excellent training programmes that Harcourts offers.
Dr Willie Marais, owner of Harcourts Maxima, believes the Harcourts marketing programme will prove to be a real boon for agents and home sellers as it offers a huge choice of material and options and allows for better e-marketing and in-house applications.

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