Affordable start-up for top agents

The Chas Everitt International property group has launched a tailor-made licence model to enable top agents to run their own businesses under the brand at reduced cost.
Barry Davies, the group’s director of franchising, says the Chas Everitt Notebook© system has been designed to accommodate top performing agents who wish to own their own businesses without all the traditional costs and structures associated with a full franchise set-up.
“The concept is aimed at allowing people to own their own business and trade for their own account under a strong brand. The licence grants an operator the right to use the brand, its systems, websites, marketing material and training within a defined area at a far reduced entry and operational cost,” he says.
“Substantial savings are also made because Notebook licence holders do not necessarily operate from formal office premises or have to hire administrative staff as our system allows them to handle their own transactions. Those agents seeking administrative assistance have the option of using the services of a professional administration company at a highly competitive monthly fee. This will allow them further to focus on sales,” says Davies.
“One of the precursors for us being able to offer the licence was the finalisation of the full Chas Everitt NUCLEI© system that allows members to transact from end to end, from pre-listing to post sale, and which is now successfully running live throughout our SA offices as well as in Mauritius, Zambia and Zimbabwe.”
In terms of the new scheme, independent contractors obtain an annual licence, which can be renewed for a further year or period of the agent’s choosing. Licences in specific areas will be limited to prevent over-trading of any given area. However, licence holders will be able to operate collaboratively to create a stronger presence in a territory while still owning their independent businesses.
Davies explains that the model is predominantly aimed at smaller franchise and rural areas where traditional franchises and set-up costs are prohibitive relative to market size.
He adds that the group is currently accepting limited applications in identified areas. “The model has elicited a lot of interest from agents in townships who previously had few options in terms of business ownership and who see this as a viable method of entry. The Services Seta has also evaluated the system and believes it offers opportunities for new business creation.”
One of the first Notebook licences granted was to Mara Potgieter and Alida Consalves, two former Chas Everitt agents in Rustenburg, whose business is already up and running. “In practice, the licence concept is outstanding,” they say. “We have access to all support services as well as top quality continuous training that has no equal locally. We are independent, yet associated with a company with high standards, values and excellent value-added products for agents as well as consumers.”
Yolandie Goosen, another pioneer of the system, runs her own operation in Mooinooi near Brits in Northwest Province. Goosen decided to strike out on her own after starting a family and says the Notebook model suits her circumstances perfectly. “The model allows agents to arrange their own working schedule and targets – and as a new parent I found that I could use it to be highly effective and efficient as an agent,” she says. “And the support from the Chas Everitt group is simply outstanding.”
Annual licence fees vary, depending on area and number of licenses, and may be paid in a lump sum. Fees can also be paid monthly to improve cash flow.
There is also an additional monthly fee for the use of the NUCLEI© and related IT systems, as well as access to other systems. Royalty on gross commission on registration of each transaction is also payable.
Licence holders buy a starter pack containing the necessary boards, marketing materials, print items and other material at the group’s preferred rates via recognised suppliers. Costs vary depending on quantity.
Issued by Chas Everitt International

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Mar 2018
      Durban’s rightful place on the ‘global map’ has been reaffirmed with the recent launch of the new Durban Monopoly board game. The second city in South Africa to be featured after Cape Town, the Durban edition features well-known landmarks such as Moses Mabhida Stadium, uShaka Marine World and The Pavilion Shopping Centre, among others.
    • 23 Mar 2018
      On Show Days, it's essential that you stand out from the crowd. Highlighting your home's finest features could help turn a browser into a buyer. We take a look at some tips to help you achieve the best possible result.
    • 23 Mar 2018
      After a distinctly lacklustre year during which a flood of new homes entered the market to vie for the diminishing attention of increasingly nervous investors, the housing market in Bedfordview kicked off 2018 with encouraging signs of recovery.
    • 22 Mar 2018
      Sustainability is currently a hot topic in the home and construction sector. In light of the progressing climate change and shrinking resources worldwide, it’s one of the most important issues to consider. Sustainable living is the practice of reducing your demand on natural resources by making sure that you replace what you use to the best of your ability.
    • 22 Mar 2018
      The 1% VAT increase which is set to take effect as of 1 April 2018 has set the country alight with many burning questions, most of which cannot be comprehensively answered by our knowledgeable friend Google.
    • 22 Mar 2018
      The picturesque and oft-misty town of Dullstroom in Mpumalanga belies its name. Judging by the rapidly increasing influx of weekend visitors, many of whom then look to acquire property here, it’s anything but dull, quips Anton Greeff, Pam Golding Properties area principal.
    • 20 Mar 2018
      Located close to the fast growing Fourways precinct, Dainfern continues to attract local and international interest from buyers seeking a secure lifestyle with affordable entry price of approximately R3 million.
    • 20 Mar 2018
      Property owners in the Durban CBD are addressing the affordability challenge that faces many prospective tenants in their area – and reconfiguring the inner city rental market in the process.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us