Affordable start-up for top agents

The Chas Everitt International property group has launched a tailor-made licence model to enable top agents to run their own businesses under the brand at reduced cost.
Barry Davies, the group’s director of franchising, says the Chas Everitt Notebook© system has been designed to accommodate top performing agents who wish to own their own businesses without all the traditional costs and structures associated with a full franchise set-up.
“The concept is aimed at allowing people to own their own business and trade for their own account under a strong brand. The licence grants an operator the right to use the brand, its systems, websites, marketing material and training within a defined area at a far reduced entry and operational cost,” he says.
“Substantial savings are also made because Notebook licence holders do not necessarily operate from formal office premises or have to hire administrative staff as our system allows them to handle their own transactions. Those agents seeking administrative assistance have the option of using the services of a professional administration company at a highly competitive monthly fee. This will allow them further to focus on sales,” says Davies.
“One of the precursors for us being able to offer the licence was the finalisation of the full Chas Everitt NUCLEI© system that allows members to transact from end to end, from pre-listing to post sale, and which is now successfully running live throughout our SA offices as well as in Mauritius, Zambia and Zimbabwe.”
In terms of the new scheme, independent contractors obtain an annual licence, which can be renewed for a further year or period of the agent’s choosing. Licences in specific areas will be limited to prevent over-trading of any given area. However, licence holders will be able to operate collaboratively to create a stronger presence in a territory while still owning their independent businesses.
Davies explains that the model is predominantly aimed at smaller franchise and rural areas where traditional franchises and set-up costs are prohibitive relative to market size.
He adds that the group is currently accepting limited applications in identified areas. “The model has elicited a lot of interest from agents in townships who previously had few options in terms of business ownership and who see this as a viable method of entry. The Services Seta has also evaluated the system and believes it offers opportunities for new business creation.”
One of the first Notebook licences granted was to Mara Potgieter and Alida Consalves, two former Chas Everitt agents in Rustenburg, whose business is already up and running. “In practice, the licence concept is outstanding,” they say. “We have access to all support services as well as top quality continuous training that has no equal locally. We are independent, yet associated with a company with high standards, values and excellent value-added products for agents as well as consumers.”
Yolandie Goosen, another pioneer of the system, runs her own operation in Mooinooi near Brits in Northwest Province. Goosen decided to strike out on her own after starting a family and says the Notebook model suits her circumstances perfectly. “The model allows agents to arrange their own working schedule and targets – and as a new parent I found that I could use it to be highly effective and efficient as an agent,” she says. “And the support from the Chas Everitt group is simply outstanding.”
Annual licence fees vary, depending on area and number of licenses, and may be paid in a lump sum. Fees can also be paid monthly to improve cash flow.
There is also an additional monthly fee for the use of the NUCLEI© and related IT systems, as well as access to other systems. Royalty on gross commission on registration of each transaction is also payable.
Licence holders buy a starter pack containing the necessary boards, marketing materials, print items and other material at the group’s preferred rates via recognised suppliers. Costs vary depending on quantity.
Issued by Chas Everitt International

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 16 Jan 2018
      The start of the new year is symbolic of new beginnings. A good time to take stock of one’s possessions as well as how necessary they actually are. However, seeing as the process may appear daunting – a plan goes a long way.
    • 16 Jan 2018
      The Western Cape is still in the throes of a severe drought and many households have to adjust the way they use and save water. It is a little more complicated in sectional title schemes, however, as it is not that easy to implement grey water systems for multiple users and it is also difficult to monitor water usage accurately if there are no separate water meters
    • 15 Jan 2018
      In ideal rental situations, when a lease is signed the tenant will stay for the full duration of his lease without any complications and the landlord will uphold his obligations, creating a win-win situation for tenant and landlord.
    • 15 Jan 2018
      The Atlantic Seaboard’s housing market has stoically withstood the brunt of the growing economic and political instability, consistently achieving double digit growth way above the national average, however, in 2017 South Africa’s most resilient market finally began to yield to the pressure.
    • 15 Jan 2018
      Sectional title insurance can be a little confusing and, as a new owner, you may be tempted to just assume your body corporate has you covered. While this may be the case, understanding the extent of your coverage and your personal liability is the only guaranteed way to protect yourself against potentially costly oversights.
    • 12 Jan 2018
      After an exceptionally good 2016 during which the Winelands residential market outperformed the national average by a considerable margin, 2017 was marked by a difficult winter which saw a notable slump in sales and demand.
    • 12 Jan 2018
      Small spaces can make a big impact. Irrespective of size, an aesthetically pleasing outdoor space can be a major selling point for prospective buyers. “Even if the outdoor area is small and only enough to sit and have a cup of coffee, it might just be the feature that makes the stand out from others in the neighbourhood,” says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 12 Jan 2018
      The boom of the digital age has opened up many doors to the way we buy and sell property. In the past we used to pop out and pick up the latest copy of the property magazines available, today we switch on the PC or grab our smart phones as online property portals & Facebook has become the new ‘go-to’ for anything, including shopping for your new home from the comfort of your couch.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us