Harcourts on course in North West

International real estate group Harcourts has arrived in the North West province with the conversion of three former Homenet offices to the global brand.
This follows the partnership deal concluded late last year between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is attracting many new members in addition to the conversion of all former Homenet offices.
Pieter Britz, owner of Harcourts Potchefstroom and Harcourts GoldRidge in Carletonville, says the new brand is inspiring growing enthusiasm in the real estate market. “It lends new momentum to service delivery and client services and is set to rewrite the manual for real estate transactions in this country.
“Harcourts’ values, with its strong emphasis on people, fits us like a glove and we are looking forward to introducing our clients to the Harcourts concept,” he says.
The third Homenet office in the province to convert to the Harcourts brand is in Klerksdorp and it will trade as Harcourts Excellence.
Owner Adèl Loots agrees with Britz that the Harcourts values will benefit local property consumers. “It strikes just the right note in the current economic climate, with the motto ‘People first, doing the right thing, being courageous and fun and laughter’,” she says.
“Another great advantage is the group’s international exposure and the innovative training that agents will have access to.”
Loots and Britz add that the conversion to the new brand comes at a very opportune moment as the regional property market is showing signs of renewed activity. “Buyers are displaying greater confidence in the market thanks to lower interest rates and better access to bond finance,” they say.
Martin Schultheiss, CEO of Harcourts Africa, says the group is pulling out all the stops to rebrand all former Homenet offices by March next year. “However, we have our job cut out since more than 20 new offices have joined the group since the beginning of the year and we are still receiving a stream of new applications from independent offices as well as disillusioned members of other real estate groups.”
Harcourts is the fastest-growing real estate group in South Africa and Australia, the biggest in New Zealand, and also operates in China, Fiji, Indonesia, Singapore and Zambia. It has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 20 Mar 2018
      Located close to the fast growing Fourways precinct, Dainfern continues to attract local and international interest from buyers seeking a secure lifestyle with affordable entry price of approximately R3 million.
    • 20 Mar 2018
      Property owners in the Durban CBD are addressing the affordability challenge that faces many prospective tenants in their area – and reconfiguring the inner city rental market in the process.
    • 20 Mar 2018
      One of the most misunderstood concepts in the process of selling a property is an exclusive or sole mandate.
    • 19 Mar 2018
      If a landlord opts to use a managing agent for the rental of his or her property, the inspection process can be easier as the agent is not emotionally involved and will certainly have concluded an in-depth inspection report in the interests of all parties.
    • 19 Mar 2018
      We all wish we could have the cheat sheet for selling a property – a simple Ctrl+Shift+C code that will magically secure an offer on your home in an instant. Though it is not possible to provide you with this cheat code (sadly, reality does not come with such perks), it is possible to provide you with a list of the most common blunders some of your neighbours have committed in their efforts to sell their homes
    • 19 Mar 2018
      Although property technology is now widely accepted as an established trend, especially in the international real estate arena, the industry has been cautious to advance and smaller markets like South Africa are still hesitantly dipping their toes in the water.
    • 16 Mar 2018
      Strange as it may seem, there is a stock shortage looming now in the luxury sector of the Johannesburg property market, because astute buyers have for the past few months been hurrying to snap up high-end homes being offered at excellent prices.
    • 16 Mar 2018
      No one likes having to claim but having insurance for your household contents is vital, and at the start of a new financial year, homeowners either applying for new household insurance or revising their existing insurance should take a comprehensive inventory of their possessions and keep track of the total value.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us