Harcourts opens in Parys

International real estate group Harcourts is opening an office in Parys with the conversion of the local Homenet estate agency to the brand.
This follows the partnership deal concluded late last year between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is attracting many new members in addition to the conversion of all former Homenet offices.
Harcourts has been rated one of the top international real estate brands by world real estate authority Stefan Swanepoel and is the fastest growing group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia. It currently has more than 600 offices world-wide, employs 4000 sales consultants and sells more than $19,5bn worth of property every year
Saal de Jager, owner of Harcourts Parys, says the infusion of new energy in the local real estate market could hardly come at a better time. “Harcourts offers excellent support, training and business systems that will bring many benefits in the current difficult market cycle.
“The shake-out in the market has seen the number of SA estate agents shrink from about 80 000 to 38 000, which leads me to believe that the remaining agents have what it takes to succeed under the toughest conditions.
“All our agents have already obtained the new mandated qualifications and are ready and eager to implement the Harcourts business system, which I believe, will differentiate our offering in the local market,” he says.
He adds that demand has increased in the Parys market. “We notice greater demand among investors, who mainly target apartments and commercial property, and increased enquiries from local buyers who plan to downscale.
“Interest in weekend and holiday properties among buyers from Gauteng is also ticking up and properties on the Vaal River, especially undeveloped stands, are preferred. Large 1,5ha stands are selling at prices of between R800 000 and R1,3m, while luxury homes on the river sell at between R2,5m and R4,5m,” he says.

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