Harcourts opens in Table View

International real estate group Harcourts has now opened an office to serve property consumers on Cape Town’s western seaboard.
Headed by Valerie Munro, Harcourts Exclusive will cover a wide area including prestigious suburbs such as Blouberg, Flamingo Vlei, Beck Bay and Melkbosstrand.
The agency is one of several countrywide that has joined Harcourts following a partnership deal between the international brand and the local Homenet group, which is now known as Harcourts Africa.
Munro, who ran a Table View franchise for another local property group, says she decided to join Harcourts principally because of its established international stature.
“Many South Africans are relocating to international destinations and being part of a group such as Harcourts enables us to add a whole new dimension to our service offering to clients,” says Munro, who collaborated with Harcourts in Australia to find property for a South African emigrant within weeks of joining the group.
“Harcourts is a big name with muscle,” she adds. “It is a listed company with solid back-up and proven systems. I am very comfortable with its business model and the fact that it is so widely established around the globe gives me confidence that it is here to stay.”
Munro, who opened Harcourts Exclusive with four experienced agents, expects growth in her local market and is on a recruitment drive to increase the complement to nine. “The rental market is currently very strong but we are seeing a return to homeownership because of high rentals and lower interest rates. Buyers are also encouraged by banks’ more lenient approach to granting credit,” she says.
Martin Schultheiss, CEO of Harcourts Africa, says the group’s value offering has created great excitement in the local market. “We are getting a large volume of enquiries from both independent agencies and disillusioned members of other real estate groups. It has enabled us to add more than 20 brand new offices like Harcourts Exclusive this year, making us the fastest-growing group in the country.”
Harcourts is also the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
It currently has more than 600 offices employing 4000 sales consultants and sells more than $19,5bn worth of property every year.

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