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Harcourts comes to Edenvale

The international Harcourts real estate group is now represented in Edenvale thanks to the conversion of leading local agency Homenet Prime to the powerful new brand.
 
This follows last year’s partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.
 
Savas Nicolaides, principal of Harcourts Prime, is excited about operating under the new banner. “The South African propertyscape is changing and the property service industry also has to evolve if it is to remain viable. As an international group, Harcourts has the experience and know-how to develop the necessary tools to help agencies deliver better service and we are especially pleased to be able to tap into its technological capabilities.”
 
Adds Harcourts Africa CEO Martin Schultheiss. “Harcourts really does represent the ‘next generation’ of estate agency practice and is creating huge excitement and injecting new energy into the SA real estate industry.
 
“We see this in the volume of enquiries we are getting from both independent agencies and disillusioned members of other real estate groups, and in the fact that we have added 18 brand new offices to the group since the start of the year – making us by far the fastest-growing group in the country at the moment.
 
“We have also now rebranded more than 40 of the old Homenet offices that formed the basis of the group, and are on track to have the whole rebrand exercise completed by March 2010.”
 
Harcourts is the also fastest-growing real estate group in Australia, and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
 
Globally, the group currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.
 
ISSUED BY HARCOURTS AFRICA


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