Top business award for Harcourts franchisee

After less than a year in the real estate business, Witbank agency principal Liza de Lange has just won the Franchise Businesswoman of the Year award for Mpumalanga from the SA Council of Businesswomen.
Having previously owned and run a highly successful vehicle tracking business, De Lange has since October been the owner and principal of the Homenet franchise in Witbank - which is currently in the process of converting to the powerful international Harcourts brand - and she recently also became the Mpumalanga representative on the Harcourts Africa Franchise Council.
“Liza is a true entrepreneur,” says Martin Schultheiss, CEO of Harcourts Africa, and at the same time she has an innate understanding of the core values that must inform all the decisions and actions of a Harcourts franchisee – as well as the benefits of our training, technology and business systems.
“But more than that, I am proud to say that her Businesswoman of the Year award strongly reflects the quality of franchisees throughout the group. Indeed, this was one of the main considerations that last year led Harcourts International to choose the former Homenet group as its African partner.
“We simply have the best trained and best motivated people – and since we have begun rebranding the Homenet group to Harcourts this year we have attracted even more top real estate talent to our ranks and become the fastest-growing real estate group in the country.” 
De Lange says it is already clear not only to industry observers but also to the public that while most real estate groups have been cutting back and consolidating to cope with the economic downturn, Harcourts has actually been expanding its operations, which shows it has great faith in the SA property market.
“What is more, with 600 offices internationally, the Harcourts group has the business systems, marketing methods, technology and tools to enable its franchisees and agents not only to see out the current tough times, but to succeed in the future in a sector that is rapidly being globalised.
“What we have here is the ‘next generation’ of estate agency practice and my team and I are proud and excited to be part of it.”
Harcourts is also the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

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