Harcourts comes to Queenstown

The international Harcourts real estate group will soon be represented in Queenstown, as leading local agency Homenet Queenstown changes over to the powerful new brand.
And agency principal Moira Pappas, who has been in the real estate industry for the past four years, is excited at the prospect. She says Harcourts’ technological systems, fresh approach to business and international backing give its member agencies what it takes to “make it” in South Africa despite the current economic downturn.
“And instead of sticking its head in the sand at this time, Harcourts is deliberately investing and expanding its operations. Such a bold move by an international property group of this calibre will do much to up the mood of the South African property industry overall.” 
The transition to the Harcourts brand follows last year’s partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.
One of the key aspects of this deal, says Harcourts Africa CEO Martin Schultheiss, was that as one of the biggest real estate groups in SA, Homenet could immediately give Harcourts International a national footprint, even in small centers such as Queenstown, so that the brand could immediately make a strong impact in SA.
“And we have already rebranded more than 40 of the old Homenet offices that formed the basis of the group, which puts us on track to have the whole rebrand exercise completed by March 2010
“However, the Harcourts value proposition has also created huge excitement in the greater industry, as evidenced by the large volume of enquiries we are getting from both independent agencies and disillusioned members of other real estate groups. This has enabled us to add 18 brand new offices to the group since the start of the year – making us by far the fastest-growing group in the country at the moment.”
Harcourts is also the fastest-growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.
Globally, the group currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.

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