Artem rejuvenates a landmark shopping centre in Sea Point

The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.

This landmark building on Sea Point’s Main Road has been purchased by property developers Da’Realty, who have embarked on a lifestyle re-development project that will see the tired old centre being rejuvenated into a cosmopolitan galleria that combines art and shopping in a unique new retail experience.

Black and white marble throughout, beautiful Italian lighting, hand crafted brass balustrades, a lobby entrance with a door man, and valet parking are just a few examples of what can be expected from this exciting new galleria.

Set for completion in February 2018, the new centre is named ARTEM, meaning “to conceal art in its original form" and will boast a mix of exclusive international retail brands, carefully selected boutiques and lifestyle shops, artisanal eateries as well as a prestigious curated Art Gallery – entitled Artem Gallery. This new gallery will serve to enhance and uplift the art scene in the vibrant and colourful inner city of Cape Town.

In keeping with Da’Realty’s brand guideline of creating buildings which are themselves works of art, art and visual beauty will be woven into the entire centre once complete, with art pieces being exhibited throughout the building in the public spaces. The concept of a building which is a living artwork will be further highlighted at ARTEM through a picture frame styled front entrance that invites all shoppers to walk into an art experience. 

“Deriving inspiration from elements of nature and using Da'Realty’s signature details, we have challenged the artistic angle within the ARTEM development,” explains Ahsan Darvesh the president of Da’Realty.

“Hand crafted by artisans in Italy, a pure 18ct gold logo done in mosaics will present itself upon entry to ARTEM. All of the lighting is soft mood lighting which has been carefully designed to enhance the exclusive shopping ambience. The sanitary ware in the public restrooms is all solid brass and manufactured by artisans, as is the travertine marble – which is the same quality as used by 5 star hotels worldwide.”

Ahsan goes on to further explain that the balustrades in ARTEM will all be solid brass and are being hand crafted by a local artisan. “We will also be installing 1000 square metres of beautiful herringbone patterned paving, which will wrap around the front of the building to create an appealing visual effect and further frame the beautiful ARTEM building when complete.”

“A combination of soft awnings and black metal awnings running along the entire ARTEM street front will transform the strip into a blend of Rodeo Drive meets the Champs Elysees - in the heart of Cape Town.”

The parking area at ARTEM, which features 150 parking bays, will undergo a special overhaul by brilliant up-and-coming township based street artists who have been commissioned to create “graffiti” art on all the walls. “The idea is to also help promote the work of emerging artists in this beautiful new galleria. The ARTEM parking lot will serve as an exhibition space for these street artists whose art is woven into Cape Town’s landscape,” says Ahsan.

Lily Eskandari, COO of Da’Realty goes on to explain that Artem will feature beautiful landscaping within the building that is extremely waterwise. “We have given the directive to install a combination of real and silk plants and greenery throughout Artem. Bringing elements of nature into our developments is key, however with water usage being such a critical point in the Western Cape we chose to predominantly go with synthetic landscaping of the top-most quality.”

All of the retail and office space within ARTEM has been fully let and the tenant mix has been stringently assessed – with a unique mixture of offerings including the Da’Realty offices, Coco Safar restaurant/Coffee Roastery/ Rooibos Brewery/Gelato and Chocolates; Sorbet and Sorbet Man; Runners Rest; a boutique bakery; a lifestyle furniture and artisanal grocery store and a pet store from Belgium.

Other convenience tenants include Pick ‘n Pay, Spec-Savers; Clicks; Flight Centre; N.C Cellular; IT City; The Firm Slimming Centre; Cape Hearing Aids; and a physiotherapist amongst others.

The aim at ARTEM is to create a mixture of tenants that serve the needs of the local neighbourhood and surroundings, but which also each have a distinctive and unique product offering - so that no two tenants or offerings are the same.

“Da’Realty never compromises when it comes to quality and choosing our suppliers and finishes. These exacting standards in all details flow throughout ARTEM – just as the ethos of our brand flows throughout the building.”

“Artem, once complete, will be a masterpiece galleria situated in the centre of the Sea Point landscape and offering the public an upmarket and exciting artistic retail experience,” concludes Ahsan.

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