select
|

The importance of getting your home market ready

If your home has just been listed, chances are good that there are already many other homes in the same price range competing with it.

As a seller it is very important to make your home as attractive as possible and to do whatever is necessary to differentiate it from other homes so that buyers will pay attention to it.

Here are five things that you can do to give your home that competitive edge and to make it stand out from the rest, according to Gerhard van der Linde, Seeff’s MD in Pretoria East.

Don’t overprice your property:

There is only one way to ensure a quick sale on your property and that is to price it correctly and realistically from the get-go.

Marketing a property for too long may cause purchasers to lose interest or even convince them that the property has some serious flaws or irreparable problems and this could then eventually result in it being sold at a price far below the market value.

It is becoming increasingly important for sellers to understand the absorption rate in their area.

Absorption rate can be explained as the total number of property sales in a defined market segment as well as the rate at which those homes will be sold within a certain period of time.

A property will naturally take longer to sell when there are more properties competing with it and it is therefore critically important not to place a property on the market at an unrealistic value.

Consider “staging” your home:

While correct pricing is of the utmost importance, it is equally significant to present your property in the most attractive possible way. 

Although not yet a major trend in South Africa, people are increasingly aware of the value of a presentable home and as a result of this more sellers are interested in and enquiring about professional home staging services.

While staging your home is expensive, the professionals know exactly what to do to make it completely irresistible and this is something you should consider especially when you are selling a super luxurious home and when you can afford to.

When two similar properties that are similarly priced are on the market at the same time, and one is better presented than the other, there is no doubt that the better presented one would sell first.

Get a professional photographer to take pictures of your home:

Many buyers start their home search online, so it makes sense that sellers focus on first impressions. Well-shot, well-thought out photographs will make all the difference.

The best advice to sellers is to get a professional photographer to take pictures of your home. Photographers have a lot of experience and taking this avenue is the surest way to end up with an attractive portfolio presenting your property in the most beautiful and professional manner.

Get your home “show-day ready”

It is very important that you offer potential buyers the opportunity to view your home in real life (and not only by means of a virtual tour).

On a show day your home should be attractive, cosy and neat and you can accomplish this by decluttering, mowing the lawn, brewing a fresh pot of coffee and arranging a pretty bunch of flowers in a central point of your home.

Also remember to remove fixtures you don’t want included in the sale before the show days commences so that this won’t cause misunderstandings with the buyer later.

Undertake regular maintenance to your home


Repair things like roof tiles, leaking taps and gutters and replace bulbs in light fixtures and vanities. Also clean your carpets regularly, especially if you allow pets in your home.

By undertaking regular maintenance you will be on top of things and tackle a problem before it could create the perception that there are serious and expensive problems with the home.

Check the following items especially: Peeling paint, roof leaks, cracked tiles, cracks in plaster, damp, leaking toilets, broken cupboard latches, leaking gutters and broken fascia boards, silicone around baths and showers, light bulbs and cracked windows.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 20 Apr 2018
      Whenever changes in the political ecosystem of a traditional property market create uncertainty, smart investors begin to look elsewhere for new opportunities. Property experts at IP Global have analysed the trends and crunched the numbers to find new markets to explore in Europe and the United States.
    • 20 Apr 2018
      Energy and water self-sufficiency are increasingly important factors in home buyers’ choice of property – especially in Cape Town where the extreme drought of the past few years has made municipal supply costly as well as uncertain.
    • 19 Apr 2018
      During the last decade, rampant development has progressively transformed Cape Town’s property landscape with densification being the order of the day, but there are still one or two hidden gems like Scarborough which have retained their original character, offering an inimitable lifestyle and an attractive investment opportunity.
    • 19 Apr 2018
      The rental market is a cut-throat sector of the real estate market that waits for nobody. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, first-time renters need to be fully prepared before they even start the process of looking for a place to rent in order to avoid the disappointment of losing out on their ideal property.
    • 19 Apr 2018
      Choosing to buy your first home instead of continuing to rent is a big decision that will usually take some time to put into action, but the sooner you can save up a sizeable deposit, the closer you will be to reaching your goal.
    • 18 Apr 2018
      Selling your home is no small task and as you will quickly find out, there are a lot of misconceptions about the process. Gerhard van der Linde, Seeff's MD in Pretoria East lists the top 5 misconceptions when you are selling your home.
    • 18 Apr 2018
      The Cape Town municipality is now installing water-management devices at properties that have been non-compliant with the new level 5 water restrictions and there are talks of fines between R5,000 and R10,000 for households that use too much water.
    • 17 Apr 2018
      The recent interest rate cut has stoked the coals in the first-time buyer’s market. At least for the next two months until the next interest rate announcement, homeowners are guaranteed lower monthly instalments than in the previous quarter. But, is it wise to take out a 100% bond just to enter the property market while interest rates are low?
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK