The importance of getting your home market ready

If your home has just been listed, chances are good that there are already many other homes in the same price range competing with it.

As a seller it is very important to make your home as attractive as possible and to do whatever is necessary to differentiate it from other homes so that buyers will pay attention to it.

Here are five things that you can do to give your home that competitive edge and to make it stand out from the rest, according to Gerhard van der Linde, Seeff’s MD in Pretoria East.

Don’t overprice your property:

There is only one way to ensure a quick sale on your property and that is to price it correctly and realistically from the get-go.

Marketing a property for too long may cause purchasers to lose interest or even convince them that the property has some serious flaws or irreparable problems and this could then eventually result in it being sold at a price far below the market value.

It is becoming increasingly important for sellers to understand the absorption rate in their area.

Absorption rate can be explained as the total number of property sales in a defined market segment as well as the rate at which those homes will be sold within a certain period of time.

A property will naturally take longer to sell when there are more properties competing with it and it is therefore critically important not to place a property on the market at an unrealistic value.

Consider “staging” your home:

While correct pricing is of the utmost importance, it is equally significant to present your property in the most attractive possible way. 

Although not yet a major trend in South Africa, people are increasingly aware of the value of a presentable home and as a result of this more sellers are interested in and enquiring about professional home staging services.

While staging your home is expensive, the professionals know exactly what to do to make it completely irresistible and this is something you should consider especially when you are selling a super luxurious home and when you can afford to.

When two similar properties that are similarly priced are on the market at the same time, and one is better presented than the other, there is no doubt that the better presented one would sell first.

Get a professional photographer to take pictures of your home:

Many buyers start their home search online, so it makes sense that sellers focus on first impressions. Well-shot, well-thought out photographs will make all the difference.

The best advice to sellers is to get a professional photographer to take pictures of your home. Photographers have a lot of experience and taking this avenue is the surest way to end up with an attractive portfolio presenting your property in the most beautiful and professional manner.

Get your home “show-day ready”

It is very important that you offer potential buyers the opportunity to view your home in real life (and not only by means of a virtual tour).

On a show day your home should be attractive, cosy and neat and you can accomplish this by decluttering, mowing the lawn, brewing a fresh pot of coffee and arranging a pretty bunch of flowers in a central point of your home.

Also remember to remove fixtures you don’t want included in the sale before the show days commences so that this won’t cause misunderstandings with the buyer later.

Undertake regular maintenance to your home

Repair things like roof tiles, leaking taps and gutters and replace bulbs in light fixtures and vanities. Also clean your carpets regularly, especially if you allow pets in your home.

By undertaking regular maintenance you will be on top of things and tackle a problem before it could create the perception that there are serious and expensive problems with the home.

Check the following items especially: Peeling paint, roof leaks, cracked tiles, cracks in plaster, damp, leaking toilets, broken cupboard latches, leaking gutters and broken fascia boards, silicone around baths and showers, light bulbs and cracked windows.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Jan 2018
      Many people only start thinking about home-ownership when they are ready to “settle down” or start a family, which is why first-time buyers these days are generally in their mid-30s, compared to those in the previous generation who were usually in their mid-20s.
    • 22 Jan 2018
      Moving away from the city to a country or coastal town and a slower-paced life is a frequent new-year resolution for South Africans, but thorough research should be done before you break free from the hustle and bustle, because making the wrong move could turn out to be a very expensive mistake, and even more stressful for you and your family than staying in the “big smoke”.
    • 22 Jan 2018
      Cape Town is home to many breathtaking and historic homes, but House Invermark designed in 1969 by South African architect Gilbert Colyn, with inspiration from two modernist icons: the Glass House by Phillip Johnson and Farnsworth House by Ludwig Mies van der Rohe is in a class of its own.
    • 22 Jan 2018
      2017 was a challenging year for the South African property market in general, despite small pockets of thriving activity in areas like the Western Cape. As we head into 2018, Tony Clarke, Managing Director of the Rawson Property Group, casts his eye forward to property trends and market influences that could make their impact felt in the New Year.
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us