select
|

Getting your home ready to sell quickly

Apart from pricing a property at the correct level, i.e. making sure a comprehensive market analysis was done to get to a market price, there are various other factors that will be taken into account when it comes to marketing a home and selling it quickly, says Charlene Nolte-Joubert, partner of law firm Henkes Nolte-Joubert and one of the founding members of the Attorney Realtor Hub (The Hub). 
 
Getting a home presentable and ready to sell sometimes takes a little time and care, in that it’s not just tidying up and a superficial clean, the home might need to be decluttered or depersonalised, painted or deep-cleaned so that buyers see it at its potential best. 
 
Before putting a home on the market, ensure that the list of faults is attended to. If there are leaking taps, cracks in the plaster, or broken window latches, for example, repair these before buyers start viewing the property, says Nolte-Joubert.
 
It’s best to start from the outside-in – have a look at the curb appeal of the property. If the home looks untidy from the outside, a negative impression has already been set, and it only takes mowing the lawn or raking leaves, turning over soil beds and sprinkling some fresh mulch to instantly make a better impression.  Depending on the season, find some colourful seedlings to plant in pots or in the beds to brighten up the garden.
 
Then as a person enters the home, check whether the entrance hall has space to appreciate whether the home is welcoming or not.  Many entrance halls are cluttered with rain coats, umbrellas, sports gear, key holders, dog walking paraphernalia, etc. and these all need to be removed. 
 
The smell as one enters a home is influential on the visitor, and if there are pets in the home, the odour might linger (owners will often be used to this smell and not notice it), which might put a potential buyer off if not neutralised, so cleaning all the rugs and carpets in the home is important before putting it on the market.
 
Good photographs of the property are vital to a marketing campaign as most buyers will begin their search online. When taking photos of a property, the home needs to be “staged” as it would on a show day: any signs of day to day living should be removed before taking the picture. For example, if taking a photo of the garden, ensure that the hose pipe has been wound up, that there is no laundry on the washing line or hanging in sight, or that all dog waste has been removed from the lawn. Photographing the interior can be tricky depending on the time of day the pictures are taken.  Switch all the lights on in the home, and make sure clothing, shoes, bags, and any other personal items are stored before taking photos.
 
When listing the property online, choose portals that are well known and use a variety of tools, such as virtual reality tours (as Attorney Realtors do) or social media to help “spread the word”.
 
With a virtual realty tour the interested home buyer can ease the viewing of the property as he or she can view the entire property through the comfort of their own electronic advice and then decide, if they are very interested, to set up an appointment to view the property. This way, it can speed up the decision making and eliminate wasted time in showing buyers who are not serious in purchasing a specific property.
 
It’s also a good idea to provide some information on the area, such as schools, shopping centres or amenities, so that potential buyers see the benefit of living there.
 
“The key is to allow your potential buyer to picture himself living in the home you’re trying to sell. If it’s in good condition and has been depersonalised, it’s more likely that he might imagine himself living there. Taking time beforehand to get the home ready will pay in the long run,” says Nolte-Joubert.
 
A property seller who employs the services of an attorney using the tools made available through the Attorney Realtor Hub will also have the comfort of only meeting cash or buyers who are screened and prequalified through the My Bond Fitness process if they can actually qualify for a home loan and as such also eliminate many offers from home buyers who fail to qualify for a home loan.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    • 15 Nov 2017
      Sappi, one of South Africa’s oldest global companies and a leading global supplier of sustainable woodfibre products, has moved its global and regional headquarters to a new site on the corner of Oxford and 14th Avenue in Rosebank.
    • 15 Nov 2017
      There’s an old saying in real estate that you should seek to make a profit when you buy, not only when you sell – and a large part of succeeding at that endeavour is buying a home in an area with desirable features that will enhance the resale value of your property.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK