select
|

Sellers: What to expect from your show day

Show days are a very important selling tool, but it is not as easy as just tidying up and putting your house on show.Seeff offers a few guidelines on how to get the best out of your show day.



Here’s what you need to do to get the most out of your show day:

While much of the initial house hunting is done online these days, there is no substitute for physical visits and show days remain one of the most important selling tools that agents use. In addition to potential buyers who might already have seen the property online, many buyers drive around the neighbourhoods on Sundays, the traditional show house day in South Africa, as this is often how they look for where they really want to live.

If your house is not on show, it means that you are losing out on attracting potential buyers. It is only once a buyer has walked through the home and experienced it, that they will really fall in love and often want to put in an offer quite quickly to secure their dream home.

The importance of being prepared and getting it right first time when it comes to show days also cannot be over-emphasised.

These day, going on show, also means that your property gets exposed across a range of mediums, from digital newsletters and blasts to print and online show day adverts. Agents often also do local marketing as buyers often come from the area or are referred by locals.


Seeff gives a few tips to get your house show day ready:

Price – the most important aspect, especially during down-market conditions, is to start out at the correct price level to ensure you attract serious buyers. Don’t assume that a higher asking price will attract a higher selling price. Quite the contrary in fact. An unrealistic asking price will give the impression that you are taking chances and are not serious about selling.

Photographs – property is a visual product and you need photographs that present it in the best possible light. Be accommodating to the agent’s needs in regard to the time needed to take the best photographs possible. Beforehand, ensure that the property is clean and clear of clutter. Remember, the camera does not lie and it will show up any dirt and imperfections.

Pre-show prepping
– in the lead up to the show day, ensure the property is tidied and cleaned. Pay extra attention to carpets, walls, the kitchen and bathrooms. Ensure the garden is neat and tidy and the flower beds weeded. Undertake any maintenance before the house goes on show. If buyers spot problem areas, the chances are that they will want to knock down your price considerably, so it is best to fix everything before going on show.

Stage it
– these days, it is all about home staging. Think of it as styling your home to make it as welcoming to buyers as possible. It should almost look like a furniture showroom and you can even add a bunch of fresh flowers on the kitchen counter to add to the atmosphere. Put clean and fresh towels in the bathroom and give the home a good airing out for a few hours before the show day starts.

Stash your valuables – it is very important to ensure that all valuables are packed away in a locked cupboard. If there is anything in particular that you need to point out to the agent, be sure to do so. Valuables would include any small items of value such as laptops, cellular phones, computer games, jewellery, make-up, perfumes and the like. Rather lock all of these items away.

Don’t drop in – you should vacate your home for the full duration of the show day. As tempting as it may be, don’t drop in during the show times as it will disturb the agent and process. It is best to leave the agent to do their jobs in the best way that they know how. You should however, remain contactable through the day in case the agent needs to get hold of you for whatever reason.

Consider serious offers
– if you are serious about selling, then you should consider all serious offers. Remember, a cash offer is always better than one that requires mortgage finance. Similarly, a clean offer that is not conditional upon the buyer first selling another property, is also a preferred option. Even if the price offered is a little lower, these two options generally have a much higher success rate.

Be patient – in the current market and economic climate, buyers are taking their time before putting pen to paper. Do not lose heart if you do not get an offer on your first show day, it is not uncommon given the current challenges. If you are battling to sell your house, it is advisable to either revisit the price or change the agent. Always list with a top local area expert who can demonstrate a track record of success.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK