Harcourts opens in Olivedale

The international real estate group Harcourts has now opened an office to serve the northern suburbs of Johannesburg, including Bryanston, Fourways, Lonehill, Douglasdale and Paulshof.

Named Harcourts Lifestyle Properties and located in Olivedale, the office is headed up by John Bradford, Gavin Fairon and John Constable, who collectively have 30 years of property industry experience.

Bradford and Fairon were running an independent operation until recently, when they decided to join Harcourts Africa because of the strength of the group's value proposition. Constable was then brought on board, having just returned from a year-long construction sojourn in Dubai.

Bradford will be general manager of the new operation, Fairon will be the business and financial manager and Constable will be operations manager.

The new office opening follows last year's partnership deal between Harcourts International and South Africa's Homenet group, which has now been renamed Harcourts Africa and is attracting many new members around the country.

Bradford says Harcourt's experience, integrity, training and value systems will set Harcourts Africa apart. "Harcourts is injecting much needed energy into the local property industry and its 'people first' ethos instils and consolidates the belief that it is not just a 'sell and run' setup. These factors, coupled with the fact that we also hold integrity, commitment and customer relations paramount in our own operations made the move an obvious one for us".

Fairon and Constable appreciate the fact that Harcourts is a tried and tested, well established company that employs meaningful structures, controls and disciplines. They add that every aspect of its operations is compartmentalised and streamlined for maximum efficiency, which makes for a winning formula.

Anticipating growth, Harcourts Lifestyle Properties is already on a recruitment drive and aiming to employ up to 15 agents. The management team say applicants should embody the 'four Es' - that is enthusiasm, enterprise, energy and efficiency. Technological proficiency is also preferable, adds Bradford.

Harcourts is the fastest growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

It currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year

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