Harcourts now in the southern Cape

Four Homenet branches in the southern Cape have become the latest to convert to the Harcourts brand.

This follows last year's partnership deal between Harcourts International and South Africa's Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.

The Homenet Trio offices in Mossel Bay, Hartenbos and Great Brak River as well as Homenet Stillbaai have now all converted and Marlene Tait, general manager of the new Harcourts Trio branches, says the change is a pivotal move that will elevate the local real estate group into the international property sphere.

"Harcourts has 120 years of industry experience and has ties with a number of international markets. I am particularly looking forward to taking advantage of their extensive referral network.

"An alliance with such a prominent international company will do wonders for our exposure and will undoubtedly up our game considerably. Certainly the change has already had a palpable effect on our agents".

Esté Maree, principal of Harcourts Stillbaai, believes that given the current state of the economy and property market, the rebranding will gain the respect of the property industry and public in general.

"At a time when most companies are retrenching workers and cutting corners, Harcourts is doing just the opposite through expanding and injecting new blood into a somewhat stale property industry. This speaks volumes about Harcourt's confidence in our abilities and that will be noticed. What is more is that our clients will experience the benefits of our far superior, value-added service".

Already the fastest growing real estate group in Australia and the biggest in New Zealand, Harcourts also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

It currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us