select
|

Ideal pricing and aesthetic appeal increase sellers' chances

According to Adrian Goslett, Regional Director and CEO of RE/MAX, homeowners who wish to obtain the highest possible price for their property, within the shortest time frame, will need to ensure that their home makes a good first impression and stands out from the crowd.

“Homeowners will be required to do their part if they want to maximise their chances of obtaining the selling price that they want. Perhaps the most common mistake among sellers is over-pricing their property to provide themselves with some room for negotiation. However, instead of working in their favour, often it negatively impacts their chances of attracting buyers to their home,” says Goslett, who points out that sellers need to view their home objectively when setting an asking price.

“Very often sellers are driven by their emotions when they decide what price they want for their home, possibly overlooking certain faults or current market values. Sellers need to try to put themselves in the shoes of potential buyers. Homes that are considered to be overpriced continue to sit on the market for months - even years. However, newly listed, realistically priced property is moving and moving quickly. Buyers are more educated about the market these days and know what qualifies as fair market value. According to market research one in every four first-time buyers in today’s market shop around, do lots of market research, ask questions and are knowledgeable,” says Goslett. 

When determining a home’s fair market value, a reputable estate agent with specific area knowledge can be a valuable tool. “Real estate professional can provide an impartial view of the home, setting emotion aside and relying on statistics and facts.  An agent who has been working in a particular area for some time will understand which features are popular among buyers in that area. They will also have access to data regarding recent sales in the area to complete a comparative market analysis. This will provide an accurate pricing structure on which to base the asking price,” explains Goslett.

He adds that apart from correctly pricing the home, its aesthetic appeal is the next most crucial element for attracting buyers. “It only takes a few seconds for a buyer to decide whether they like a property, so first impressions are vital. A poorly-maintained home will appeal to far fewer buyers than one that is in good repair and looks good. Before placing the home on the market, all defects and general maintenance should be taken care of to ensure that it is in pristine condition. As the terms suggest, curb-appeal starts from outside the property, so the home should be maintained from there all the way through. Cut the grass, weed the flower beds and ensure the swimming–pool is crystal clear,” says Goslett.

Sellers wanting to make the best possible first impression and increase the aesthetic appeal of their home should also consider the following:

• Paint or clean the exterior and interior walls
• Wash the windows
• Clean light switches
• Get rid of clutter as it will distract buyers from the home’s features and make the spaces appear smaller.
• Clear items from the top of kitchen counters
• Clean built-in kitchen appliances such as hobs and ovens
• Ensure the shower is free of algae and that the shower door is clean
• Organise and clean out the garage
• Pack away any un-ironed laundry
• Clear away any children’s toys that may be lying around the garden

In conclusion, Goslett says that a well-maintained home that is perceived priced fairly will appeal to a wide variety of buyers and will have more chance of selling within a reasonable time frame.  A good first impression is an initial step to securing a property sale.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK