Harcourts comes to Germiston

Harcourts comes to Germiston

03 July 2009

The international Harcourts real estate group will shortly have two offices open in Germiston, thanks to the rebranding of the Homenet Full Circle and Homenet Heloman agencies.

This follows last year's partnership deal between Harcourts International and South Africa's Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.

Simon John Smith, principal of Harcourts Full Circle in Lambton, says the conversion is very exciting and that the new technologies that Harcourts has implemented will greatly enhance operations.

"Technology is definitely the way forward and Harcourts has pioneered a number of firsts in this field. It was the first real estate organisation in New Zealand, where it originated, to upload listings to its own website and the first to develop a fully online programme for its offices to manage their business. Most recently it was the first to upload all of its listings to Google".

Smith has been in the property industry for six years and his agency employs 10 sales agents, three of whom have already qualified through the Harcourts Training Academy and the rest of whom will soon follow suit, he says.

Leonora Swart, who heads up Harcourts Heloman, says the Harcourts group offers a winning formula which will quickly gain a following in South Africa.

"The Harcourts philosophy of people first, doing the right thing, being courageous and having fun resonates with many and will no doubt provide much encouragement in these difficult economic times."

At present, four agents are currently working for Swart, one of whom has already qualified through the Harcourts Training Academy.

Harcourts is the fastest growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

It currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.

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