select
|

Buyers and Sellers: The benefits of working with a professional real estate agent

While current technology means that consumers can access a wealth of information with one click of their mouse, when it comes to buying and selling residential property, the assistance of a professional real estate agent can be invaluable. This is according to Debbie Justus-Ferns, divisional manager of Renprop Residential Sales.
 
“Real estate professionals provide buyers and sellers with guidance and assistance based on their expert market insights and professional knowledge to help ensure that both the buyer and seller have access to all the necessary information to help them make the best decisions,” she says. “There may well be mixed feelings regarding the value that real estate agents provide during a property transaction, but the fact remains that they do offer an extremely important service which is why they are responsible for the majority of property transactions.”
 
Justus-Ferns discusses the key benefits of using an estate agent:

Top 3 benefits for sellers:

Justus-Ferns says that while some sellers may be under the impression that selling a property is as easy as placing an advert online and in the newspapers, there are many other details that form part of the transaction that need a professional touch. These include:

1.    Professional valuation with statistics of what homes in the area have sold for over the last six months to ensure that the property is correctly priced at fair market value. This gives the seller the best chance of selling their property in a reasonable time frame.
2.    Professional real estate knowledge and experience, area and market knowledge, a network of buyers and a support system of real estate professionals.
3.    A detailed marketing plan based on the current state of the real estate market that illustrates how to best market the home as presenting it in the right way will ensure that the seller’s return on their investment is optimised. 
 
Top 3 Benefits for buyers:

“While an agent essentially works for the seller, they can provide a lot of value to buyers too and help them in their decision making process,” says Justus-Ferns. The top ways in which professional estate agents offer benefit to buyers are:

1.    Alerting buyers to homes they are marketing that fit with the buyer’s criteria.

2.    Professional agents can provide the buyer with key information about the areas in which they are interested in.

3.    Perhaps most importantly, an estate agent will assist the buyer in determining what they can afford to purchase and matching the buyers budget with different home options.

Justus-Ferns concludes by saying that a professional real estate agent can be a very valuable asset during a property transaction. “An agent’s professional experience and knowledge can ensure that a property transaction is negotiated well and is concluded in a reasonable amount of time for the benefit of both seller and buyer.”


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 23 Jan 2018
      Many people only start thinking about home-ownership when they are ready to “settle down” or start a family, which is why first-time buyers these days are generally in their mid-30s, compared to those in the previous generation who were usually in their mid-20s.
    • 22 Jan 2018
      Moving away from the city to a country or coastal town and a slower-paced life is a frequent new-year resolution for South Africans, but thorough research should be done before you break free from the hustle and bustle, because making the wrong move could turn out to be a very expensive mistake, and even more stressful for you and your family than staying in the “big smoke”.
    • 22 Jan 2018
      Cape Town is home to many breathtaking and historic homes, but House Invermark designed in 1969 by South African architect Gilbert Colyn, with inspiration from two modernist icons: the Glass House by Phillip Johnson and Farnsworth House by Ludwig Mies van der Rohe is in a class of its own.
    • 22 Jan 2018
      2017 was a challenging year for the South African property market in general, despite small pockets of thriving activity in areas like the Western Cape. As we head into 2018, Tony Clarke, Managing Director of the Rawson Property Group, casts his eye forward to property trends and market influences that could make their impact felt in the New Year.
    • 19 Jan 2018
      Extending from Randfontein in the west to Roodepoort in the east and including the towns of Krugersdorp and Magaliesburg, the West Rand has a plethora of property available to residents who choose to make this unique area their home.
    • 19 Jan 2018
      When it comes to financial planning, doing the work to ensure you’re prepared for unexpected emergencies is just as important as ticking off your other goals and New Year’s resolutions. The beginning of the year is also the perfect time to review your various insurance policies.
    • 19 Jan 2018
      No surprises at the first Monetary Policy Committee of 2018, as Reserve Bank Governor, Lesetja Kganyago, announced that the interest rates would stay at their current levels.
    • 18 Jan 2018
      The Southern Suburbs make up some of the most popular residential areas in Cape Town, comprising charming groups of suburbs which lie to the south-east of the slopes of Table Mountain. It is seen as the city's most expensive residential neighbourhoods with a choice of various private schools, upmarket eateries, wine estates, beautiful homes and trendy apartments.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK