select
|

Buyers and Sellers: The benefits of working with a professional real estate agent

While current technology means that consumers can access a wealth of information with one click of their mouse, when it comes to buying and selling residential property, the assistance of a professional real estate agent can be invaluable. This is according to Debbie Justus-Ferns, divisional manager of Renprop Residential Sales.
 
“Real estate professionals provide buyers and sellers with guidance and assistance based on their expert market insights and professional knowledge to help ensure that both the buyer and seller have access to all the necessary information to help them make the best decisions,” she says. “There may well be mixed feelings regarding the value that real estate agents provide during a property transaction, but the fact remains that they do offer an extremely important service which is why they are responsible for the majority of property transactions.”
 
Justus-Ferns discusses the key benefits of using an estate agent:

Top 3 benefits for sellers:

Justus-Ferns says that while some sellers may be under the impression that selling a property is as easy as placing an advert online and in the newspapers, there are many other details that form part of the transaction that need a professional touch. These include:

1.    Professional valuation with statistics of what homes in the area have sold for over the last six months to ensure that the property is correctly priced at fair market value. This gives the seller the best chance of selling their property in a reasonable time frame.
2.    Professional real estate knowledge and experience, area and market knowledge, a network of buyers and a support system of real estate professionals.
3.    A detailed marketing plan based on the current state of the real estate market that illustrates how to best market the home as presenting it in the right way will ensure that the seller’s return on their investment is optimised. 
 
Top 3 Benefits for buyers:

“While an agent essentially works for the seller, they can provide a lot of value to buyers too and help them in their decision making process,” says Justus-Ferns. The top ways in which professional estate agents offer benefit to buyers are:

1.    Alerting buyers to homes they are marketing that fit with the buyer’s criteria.

2.    Professional agents can provide the buyer with key information about the areas in which they are interested in.

3.    Perhaps most importantly, an estate agent will assist the buyer in determining what they can afford to purchase and matching the buyers budget with different home options.

Justus-Ferns concludes by saying that a professional real estate agent can be a very valuable asset during a property transaction. “An agent’s professional experience and knowledge can ensure that a property transaction is negotiated well and is concluded in a reasonable amount of time for the benefit of both seller and buyer.”


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    • 16 Nov 2017
      Cape Town’s popularity as a world-class tourist destination has resulted in a spike in the number of homes available for holiday lets and fuelled investor demand for sectional title units with short term rental potential.
    • 15 Nov 2017
      Sappi, one of South Africa’s oldest global companies and a leading global supplier of sustainable woodfibre products, has moved its global and regional headquarters to a new site on the corner of Oxford and 14th Avenue in Rosebank.
    • 15 Nov 2017
      There’s an old saying in real estate that you should seek to make a profit when you buy, not only when you sell – and a large part of succeeding at that endeavour is buying a home in an area with desirable features that will enhance the resale value of your property.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK