select
|

How to sell a property quickly - the essence of home staging

First impressions count, that’s the bottom line. This even applies to selling a home ?presentation is key. If a potential buyer walks past a ‘For Sale’ sign at your front gate only to be greeted by a house in a sad state of disrepair, they are likely to try make a hasty exit ? unless they are excited by the prospect of buying a ‘charming fixer-upper’ at a reduced price, of course. But don’t bank on it.

This is where home staging comes in. Unlike decorating, staging is when you dress up a property so that it has a universal appeal. This often means applying a more neutral coat of paint to walls, pulling up tired, old carpets, fixing things that are broken, installing modern fittings, and peeling your kids’ grimy stickers off the cupboards ? in essence, tastefully dressing your home to create a blank canvas for buyers to explore, as opposed to presenting them with a finished and overly personalised masterpiece.

At the end of the day, you want your property to appeal to as many buyers as possible. At the same time, you don’t want to overspend on getting a house ‘sales ready’.

According to Graham Ross, Sales Manager at Just Property in Blouberg, houses that sell are ones that have curb appeal.

“Boost your property by having a good street view of the property,” advises Ross.

“Hang easy-to-read house numbers, mow the lawn, freshen up the flower beds and clean the front windows. When prospective buyers arrive at the house they are already starting to formulate an opinion, so make sure your home gets off to a good start.

“Cleaning the floors, painting the walls and taking care of some basic maintenance will already go a long way in getting the property ready for the market.”

Ross maintains that kitchens and bathrooms are some of the more important rooms to fix up in any house. “However, you can create a better feel in any room by simply getting rid of clutter and striking a balance between a clean but lived in feeling,” he adds. 

“Creating a lifestyle would also be important in the home. For example, if you have a dining room, dress this room up by setting the table and having freshly cut flowers in a vase. This would create the feeling of a warm family home, ready for that first dinner party.”

While the amount spent on staging a house before selling will depend on the property concerned, most of the work can be done by owners themselves, which should keep costs to a minimum.

When it comes to what he thinks buyers are looking for in a property purchase these days, Ross has the following to say: “Location is still a major factor for buyers, with schooling being an important part of their decision-making; and a clean and neat home will also sell much quicker than a home that would need some maintenance.”


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 21 May 2018
      Secure living is one of the growing property trends in South Africa and Nooitgedacht Estate in Stellenbosch certainly ticks the right boxes for buyers who want a secure, exclusive lifestyle in one of the Boland’s most sought-after estates, says Pam Golding Properties.
    • 21 May 2018
      As the impact of technology on the real estate industry becomes more significant, it is clear that there is a need for an objective look at not only traditional real estate models but also online and other alternative low-commission real estate agencies, to examine what they offer and what their impact might be.
    • 21 May 2018
      With sectional titles growing in popularity, an increasing amount of homeowners simply do not have the garden space to install a tool shed in their backyard.
    • 18 May 2018
      Home improvements are a great way to add value to your property, but not all of us have bottomless pockets for a full-on renovation. Lucky for us, there are plenty of affordable DIYs that can spruce things up over a free weekend.
    • 18 May 2018
      The need for large office spaces is slowly eroding as more and more employers choose to allow their staff to work remotely. As a result, the home business model has grown in popularity, with many new entrepreneurs choosing to start their business from home rather than in a business district. But, what are the legal implications of operating a business in a residential area?
    • 18 May 2018
      Proxi Smart Services Pty Ltd, a company that deals with the day to day administration of property transfers while the conveyancer attorneys perform the legal side of transfers, lost its bid for the court to allow them to do business in this regard.
    • 17 May 2018
      If you’re a first time buyer, then you are probably only just beginning to realize how expensive furniture can be. That three-piece lounge suite you’ve had on your “Dream Home” inspiration board probably seems like nothing but an unrealistic fantasy to you now. But, a little bit of financial discipline mixed with a dash of smart shopping can go a long way towards helping you furnish your fantasy.
    • 17 May 2018
      In recent years the demand for sectional title apartments – both for rent and to purchase - in Rivonia, which is considered to be one of the most affluent residential and suburbs in Johannesburg, has been incredibly strong.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK