Computer generated imagery helps boost price for Atlantic seaboard property

A seaboard apartment in the Atlantic seaboard’s new development, Aurum, was recently sold for a R130 million, a new record for apartments along this stretch of luxury homes.

Computer generated imagery of apartments at Aurum in Bantry Bay, where an apartment was recently sold for R130 million.

Aurum consists of 23 apartments, eight presidential and 15 luxury apartments and the project is expected to be completed in 2018. According to JP Fourie, chief executive of Cape-based marketing firm, AdMakers International, the average sales price achieved for the other apartments in Aurum also represents the highest rate a square metre ever achieved in Southern Africa.

“AdMakers have used cutting edge technology to showcase the latest property developments that will attract the rich and famous. This year we were appointed by Aurum developer, Da’Realty, to market the new project, which is a redevelopment of the old Ambassador Hotel in Bantry Bay.

“AdMaker’s in-house 3D and film department developed all the architectural models and films for Aurum and the graphic and web departments were responsible for printed and digital material.”

He says computer generated imagery enables potential buyers to visualise what the complex will look like and get a feel for their investment.

A the 2016 International Property Awards held in London recently, AdMakers won the award for the Worlds’ best development marketing for their work on Aurum and the best retail interior in Africa award for the Riva boutique showroom at the V&A Waterfront.

Fourie says the panel of 80 international property professionals from architects and marketers to international interior designers who judged the more than 400 entries from 61 countries, included the Earl of Liverpool, Chairman of the International Property Awards, Lord Caithness, who was Chairman of Judging for Development categories and Lord Best, Chairman of Judging for Real Estate categories.

Fourie says: “The total value of projects that competed for the awards is estimated at over £20 billion which included property developments in Dubai, Abu Dhabi, Kuwait, Qatar and Saudi Arabia and the rest of Africa.”

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 19 Jun 2018
      In the current market, letting out a property can be a good option as rental demand remains strong, especially in the northern suburbs of Johannesburg. This is according to Chris Renecle, MD of Renprop. However he says that before homeowners let their property out, there are five key points they should make sure are covered before they market the property for rent and sign any lease agreements.
    • 19 Jun 2018
      The Capetonian dream is to live by the ocean with the iconic mountain making an appearance somewhere in the horizon. But, that dream comes with a hefty price tag that many simply cannot afford. But, should you venture some kilometres out of the city centre, entirely new realms of beachside bliss await you …
    • 19 Jun 2018
      Douw Steyn, one of the richest men in the country, recently allowed a rare glimpse into his Fourways Palazzo when it was featured on the SABC lifestyle programme Top Billing - and it is beyond your wildest dreams!
    • 18 Jun 2018
      Many home sellers are motivated to appoint estate agents because they know that the agency will carry the costs of advertising and marketing their property.
    • 18 Jun 2018
      When a property is sold when it has a tenant in occupation, the questions often raised are: “What happens to the tenant if the landlord sells the property?”, and what rights the tenant will have with regards to cancelling the lease or enforcing it, says Sunell Afrika, rentals manager for
    • 18 Jun 2018
      Sellers are often caught off-guard by the expenses incurred in the selling of a property. Just like there is no such thing as a free lunch, there is also no such thing as selling your property without incurring at least some costs.
    • 15 Jun 2018
      The second quarter of 2018 has proven to be the turning point for Midrand’s real estate market, especially the upper end which started to waver towards the end of a tumultuous 2017 with a notable drop in both sales and average selling prices.
    • 15 Jun 2018
      According to data recently released by FNB, the average age of a South African home buyer has increased from 38 to 44 this year. In an attempt to help first-time buyers enter the market sooner, Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, walks us through the steps of saving for your first home.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us