Computer generated imagery helps boost price for Atlantic seaboard property

A seaboard apartment in the Atlantic seaboard’s new development, Aurum, was recently sold for a R130 million, a new record for apartments along this stretch of luxury homes.

Computer generated imagery of apartments at Aurum in Bantry Bay, where an apartment was recently sold for R130 million.

Aurum consists of 23 apartments, eight presidential and 15 luxury apartments and the project is expected to be completed in 2018. According to JP Fourie, chief executive of Cape-based marketing firm, AdMakers International, the average sales price achieved for the other apartments in Aurum also represents the highest rate a square metre ever achieved in Southern Africa.

“AdMakers have used cutting edge technology to showcase the latest property developments that will attract the rich and famous. This year we were appointed by Aurum developer, Da’Realty, to market the new project, which is a redevelopment of the old Ambassador Hotel in Bantry Bay.

“AdMaker’s in-house 3D and film department developed all the architectural models and films for Aurum and the graphic and web departments were responsible for printed and digital material.”

He says computer generated imagery enables potential buyers to visualise what the complex will look like and get a feel for their investment.

A the 2016 International Property Awards held in London recently, AdMakers won the award for the Worlds’ best development marketing for their work on Aurum and the best retail interior in Africa award for the Riva boutique showroom at the V&A Waterfront.

Fourie says the panel of 80 international property professionals from architects and marketers to international interior designers who judged the more than 400 entries from 61 countries, included the Earl of Liverpool, Chairman of the International Property Awards, Lord Caithness, who was Chairman of Judging for Development categories and Lord Best, Chairman of Judging for Real Estate categories.

Fourie says: “The total value of projects that competed for the awards is estimated at over £20 billion which included property developments in Dubai, Abu Dhabi, Kuwait, Qatar and Saudi Arabia and the rest of Africa.”

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