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Colour Inspiration: 2017 is all about Greenery

Described as a “fresh and zesty yellow-green shade that evokes the first days of spring,” Pantone’s Colour of Year selection for 2017 is called ‘Greenery’ and we have to say that we just love this new fresh shade!



While last year’s shades of Serenity and Rose Quartz, provided a sense of calm, Greenery is like that first breathe of fresh air after the rain - “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

In this spirit of reconnection, exploration and belonging, Pantone has partnered with Airbnb - a community marketplace that provides access to unique accommodations and experiences around the globe - to bring Greenery to life through an experience in early 2017. The collaboration, a first of its kind, was inspired by Pantone’s vision for Greenery and Airbnb’s community that connects travelers to magical experiences.

While often associated with environmentalism and nature, Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigor and modernity. Many new apps, animation iconography and digital-first startups express this energy by using the riveting and attention-getting shade of green in their logos. Conveying progression and a pioneering spirit, Greenery portrays an entrepreneurial essence that aligns with the industries that have embraced it.

Greenery for Home Décor and Architecture

Open spaces in interior and exterior design and floor-to-ceiling windows allow the green outdoors to become part of a room’s backdrop and ambiance. Adding Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor provides respite and breathing space. A Greenery-painted wall or piece of furniture delivers a pop of color, with the added benefit of creating the illusion of nature indoors.

Bringing the outside in, the shade - like the plant life it represents - can improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.


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