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See Concept brings a new vision of French chic to Melrose Arch

Iconic French trendsetter, See Concept, is the latest leading international brand to join the stylish retail mix at Melrose Arch.


 
The brand new See Concept store was opened on 25 November by the Eye Couture team – renowned specialists in the sale and distribution of luxury eyewear in Southern Africa.
 
Since it was first launched in 2010, See Concept has been breaking new ground and transforming the way glasses look with its range of fashion and coloured glasses with a unique feel that’s both soft and flexible, and suitable for all ages at any time of year.
 
As the brainchild of three childhood friends in Lyon, See Concept places an emphasis on quality, luxury, and style in an ultra-select retail network that is now set to expand into South Africa as it debuts in Melrose Arch
 
See Concept’s signature glasses have long been selected by the most beautiful stores in the world including Colette, Le Bon Marché and Merci in Paris as well as Harrods and Selfridges in London, the MoMA, Dover Street Market and Neiman Marcus in New York and Isetan in Tokyo.
 
With a variety of bright and bold colours, See Concept glasses have become a genuine chic must-have item with specially designed collections for reading, the outdoors, and for kids, as well as a range of screen glasses. 


 
General Manager of Melrose Arch, Mike Vermaak says Melrose Arch is pleased to welcome the latest top international brand to the precinct. “See Concept will bring a fresh and unique sense to Melrose Arch and will perfectly complement the wide range of superb retail that our discerning shoppers have come to expect.”
 
Melrose Arch is South Africa’s icon of stylish living. It is renowned for its exceptional open air environment with streetscape shopping, restaurants and entertainment, all set within a pleasant and relaxed atmosphere.  Secure, pristine and pedestrian friendly, Melrose Arch is considered a must-visit destination by locals and tourists alike because of the ease, safety and enjoyment it offers shoppers and leisure seekers at the highest levels. 
 
It is part of the pioneering portfolio of the Amdec Group, a privately-owned property development and investment business. With 26 years of experience in the property industry, Amdec is recognised as South Africa’s leading developer of New Urban lifestyles.


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