See Concept brings a new vision of French chic to Melrose Arch

Iconic French trendsetter, See Concept, is the latest leading international brand to join the stylish retail mix at Melrose Arch.

The brand new See Concept store was opened on 25 November by the Eye Couture team – renowned specialists in the sale and distribution of luxury eyewear in Southern Africa.
Since it was first launched in 2010, See Concept has been breaking new ground and transforming the way glasses look with its range of fashion and coloured glasses with a unique feel that’s both soft and flexible, and suitable for all ages at any time of year.
As the brainchild of three childhood friends in Lyon, See Concept places an emphasis on quality, luxury, and style in an ultra-select retail network that is now set to expand into South Africa as it debuts in Melrose Arch
See Concept’s signature glasses have long been selected by the most beautiful stores in the world including Colette, Le Bon Marché and Merci in Paris as well as Harrods and Selfridges in London, the MoMA, Dover Street Market and Neiman Marcus in New York and Isetan in Tokyo.
With a variety of bright and bold colours, See Concept glasses have become a genuine chic must-have item with specially designed collections for reading, the outdoors, and for kids, as well as a range of screen glasses. 

General Manager of Melrose Arch, Mike Vermaak says Melrose Arch is pleased to welcome the latest top international brand to the precinct. “See Concept will bring a fresh and unique sense to Melrose Arch and will perfectly complement the wide range of superb retail that our discerning shoppers have come to expect.”
Melrose Arch is South Africa’s icon of stylish living. It is renowned for its exceptional open air environment with streetscape shopping, restaurants and entertainment, all set within a pleasant and relaxed atmosphere.  Secure, pristine and pedestrian friendly, Melrose Arch is considered a must-visit destination by locals and tourists alike because of the ease, safety and enjoyment it offers shoppers and leisure seekers at the highest levels. 
It is part of the pioneering portfolio of the Amdec Group, a privately-owned property development and investment business. With 26 years of experience in the property industry, Amdec is recognised as South Africa’s leading developer of New Urban lifestyles.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 May 2018
      Extreme weather appears to be the new normal, evident by the volume of insurance-related disputes reaching the industry watchdog’s desk. To avoid a situation in which your insurer refuses to pay up, you should proactively ensure that your home is well-maintained and ready for whatever winter has in store.
    • 22 May 2018
      As the impact of technology on the real estate industry becomes more significant, it is clear that there is a need for an objective look at not only traditional real estate models but also online and other alternative low-commission real estate agencies, to examine what they offer and what their impact might be.
    • 22 May 2018
      According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, dealing with some sort of neighbour dispute is an unavoidable part of life unless, perhaps, you choose to live on a remote small holding for the rest of your life.
    • 22 May 2018
      Buyers feel that they are getting value for money in the Northcliff area without having to compromise on aesthetics and amenities
    • 21 May 2018
      Secure living is one of the growing property trends in South Africa and Nooitgedacht Estate in Stellenbosch certainly ticks the right boxes for buyers who want a secure, exclusive lifestyle in one of the Boland’s most sought-after estates, says Pam Golding Properties.
    • 21 May 2018
      With sectional titles growing in popularity, an increasing amount of homeowners simply do not have the garden space to install a tool shed in their backyard.
    • 18 May 2018
      Home improvements are a great way to add value to your property, but not all of us have bottomless pockets for a full-on renovation. Lucky for us, there are plenty of affordable DIYs that can spruce things up over a free weekend.
    • 18 May 2018
      The need for large office spaces is slowly eroding as more and more employers choose to allow their staff to work remotely. As a result, the home business model has grown in popularity, with many new entrepreneurs choosing to start their business from home rather than in a business district. But, what are the legal implications of operating a business in a residential area?
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us