See Concept brings a new vision of French chic to Melrose Arch

Iconic French trendsetter, See Concept, is the latest leading international brand to join the stylish retail mix at Melrose Arch.

The brand new See Concept store was opened on 25 November by the Eye Couture team – renowned specialists in the sale and distribution of luxury eyewear in Southern Africa.
Since it was first launched in 2010, See Concept has been breaking new ground and transforming the way glasses look with its range of fashion and coloured glasses with a unique feel that’s both soft and flexible, and suitable for all ages at any time of year.
As the brainchild of three childhood friends in Lyon, See Concept places an emphasis on quality, luxury, and style in an ultra-select retail network that is now set to expand into South Africa as it debuts in Melrose Arch
See Concept’s signature glasses have long been selected by the most beautiful stores in the world including Colette, Le Bon Marché and Merci in Paris as well as Harrods and Selfridges in London, the MoMA, Dover Street Market and Neiman Marcus in New York and Isetan in Tokyo.
With a variety of bright and bold colours, See Concept glasses have become a genuine chic must-have item with specially designed collections for reading, the outdoors, and for kids, as well as a range of screen glasses. 

General Manager of Melrose Arch, Mike Vermaak says Melrose Arch is pleased to welcome the latest top international brand to the precinct. “See Concept will bring a fresh and unique sense to Melrose Arch and will perfectly complement the wide range of superb retail that our discerning shoppers have come to expect.”
Melrose Arch is South Africa’s icon of stylish living. It is renowned for its exceptional open air environment with streetscape shopping, restaurants and entertainment, all set within a pleasant and relaxed atmosphere.  Secure, pristine and pedestrian friendly, Melrose Arch is considered a must-visit destination by locals and tourists alike because of the ease, safety and enjoyment it offers shoppers and leisure seekers at the highest levels. 
It is part of the pioneering portfolio of the Amdec Group, a privately-owned property development and investment business. With 26 years of experience in the property industry, Amdec is recognised as South Africa’s leading developer of New Urban lifestyles.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Nov 2017
      As the holiday season approaches, most of us are counting the days until that year-end bonus hits our account. There’s nothing quite like a little bank balance booster to get us in the holiday spirit.
    • 23 Nov 2017
      The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.
    • 23 Nov 2017
      If you are looking to sell your home in today’s real estate market, there are certain things that you need to include both inside and outside your house. Today’s generation of home buyers is looking toward a more eco-friendly, energy and water conscious home, and if your house stands out then you are more likely to be able to sell it.
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us