See Concept brings a new vision of French chic to Melrose Arch

Iconic French trendsetter, See Concept, is the latest leading international brand to join the stylish retail mix at Melrose Arch.

The brand new See Concept store was opened on 25 November by the Eye Couture team – renowned specialists in the sale and distribution of luxury eyewear in Southern Africa.
Since it was first launched in 2010, See Concept has been breaking new ground and transforming the way glasses look with its range of fashion and coloured glasses with a unique feel that’s both soft and flexible, and suitable for all ages at any time of year.
As the brainchild of three childhood friends in Lyon, See Concept places an emphasis on quality, luxury, and style in an ultra-select retail network that is now set to expand into South Africa as it debuts in Melrose Arch
See Concept’s signature glasses have long been selected by the most beautiful stores in the world including Colette, Le Bon Marché and Merci in Paris as well as Harrods and Selfridges in London, the MoMA, Dover Street Market and Neiman Marcus in New York and Isetan in Tokyo.
With a variety of bright and bold colours, See Concept glasses have become a genuine chic must-have item with specially designed collections for reading, the outdoors, and for kids, as well as a range of screen glasses. 

General Manager of Melrose Arch, Mike Vermaak says Melrose Arch is pleased to welcome the latest top international brand to the precinct. “See Concept will bring a fresh and unique sense to Melrose Arch and will perfectly complement the wide range of superb retail that our discerning shoppers have come to expect.”
Melrose Arch is South Africa’s icon of stylish living. It is renowned for its exceptional open air environment with streetscape shopping, restaurants and entertainment, all set within a pleasant and relaxed atmosphere.  Secure, pristine and pedestrian friendly, Melrose Arch is considered a must-visit destination by locals and tourists alike because of the ease, safety and enjoyment it offers shoppers and leisure seekers at the highest levels. 
It is part of the pioneering portfolio of the Amdec Group, a privately-owned property development and investment business. With 26 years of experience in the property industry, Amdec is recognised as South Africa’s leading developer of New Urban lifestyles.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Feb 2018
      RE/MAX Property Associates’ Table View Office, which services property buyers and sellers along the Table Bay coastline and surrounds, has recently sold a home in Woodbridge Island for R11 million – the highest price paid for any home in the sought-after security complex.
    • 23 Feb 2018
      Choosing to invest in an overseas property can be daunting. But as more and more investors recognise the value of a diversified portfolio that includes property outside of their own country of residence, international property investment is growing in popularity.
    • 23 Feb 2018
      The positive change in South Africa’s political landscape is paving the way for an upswing in the local property market.
    • 22 Feb 2018
      An excellent credit score is one of the most priceless assets a potential home buyer can have. This tool has the power to secure favorable mortgage and refinancing rate, influencing everything from the size of the loan repayment to the interest rate on the home loan.
    • 22 Feb 2018
      What do you do if you love your home’s location and the area, but the home no longer fits your growing family’s needs? Do you stay and renovate your existing home or find a home that meets your developing criteria?
    • 22 Feb 2018
      While every owner wants to sell their property at the best possible price, overpricing a home can be the kiss of death for a sale.
    • 21 Feb 2018
      Given the hand they were dealt, government has performed a delicate balancing act which it is hoped will serve to reignite confidence in investment in South Africa, regain our global credibility and satisfy the credit ratings agencies, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
    • 21 Feb 2018
      The real estate mantra, ‘location, location, location’ remains a strong market influence regardless of the prevailing economy, with suburbs like Rondebosch enjoying the buffering benefit of being ideally situated.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us