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Can Pokémon Go influence home prices?

Pokémon Go has taken the world by storm - and now it seems it might even influence the real estate market!

Photo: Mark Moz/altered by Eric Grundhauser/CC BY 2.0 [Source]

Recent listings in Australia has seen estate agents, as well as private house shares, being advertised with words alluding to the proximity of rare Pokémon and PokéStops, it was reported by news.com.au

For many being included in the augmented reality app was just too much - some businesses and home owners close to these PokéStops or Gyms have asked to be removed from the game in order to get back some peace and quiet. However, there are those who has seen the potential of the avid interest and have begun using it to their advantage.

From setting up shops that sells refreshments to selling real estate - it would seem that Pokémon Go has changed the face of 2016 in a way no one really predicted.



In the United States, Craigslist as seen a rise in advertisements that use gyms and spawning areas as a selling point for those seeking  roommates. For others, former disadvantages are now turned into huge advantages, such as the case of the Boston-area graduates who now totes their 35-minute walk to Harvard and MIT as a great walking distance for the game which uses the distance walked to hatch eggs.



Some real estate agents are also using the game’s popularity to their advantage. Updating ads to include Pokémon-related information under amenities and selling points, with ads now reading like this one “Within a mile of several Pokémon stops and home of recently captured Paras, Shellder, Drowzee, Squirtle, Bellsprout, Odish and SO MANY MORE!”

Does this however translate into higher real estate prices? Right now there is no clear cut evidence that it does but it would seem that for now it does drum up more interest in a certain property. This might influence the demand of properties in an area but even then we doubt that it would significantly increase a home’s value.

We would also advise future home buyers and tenants not to choose their next home based on whether they are close to rare Pokémon or far enough from amenities such as a public transport stop to hatch an egg.


 



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