Young, savvy buyers look to Midrand

The number of properties in Midrand has doubled since 2000 with the area experiencing an increase of about 550 sectional title properties during this period, this according to research released in 2015 by property service group Lightstone. The data goes on to indicate that Midrand could well become one of the most densely populated areas in South Africa within the next three decades.

Younger buyers invest in Midrand

It’s to this thriving area that more and more Millennial buyers are choosing to relocate to. A 2014 Nielsen survey indicates that Millennials prefer to live in mixed-use, urban communities and tend to opt for smaller properties with less upkeep. That being said they prize individuality and aren’t overly fond of cookie-cutter developments.


In this regard Midrand suits these buyers perfectly; “Most of my buyers are young black professionals who are married looking to upgrade from a two bedroomed townhouse to a larger 3 bed, double garage free standing home as the family grows”, says Skoko Sebola, a Property Sales Consultant at Leapfrog Property Group in Midrand. Sebola indicates that the R700 000 to the R1.2 million is doing well at the moment and that he’s currently selling predominantly freehold properties. These free standing properties are providing Millennials with the differentiation they’re looking for, at a price they can afford and in an area that makes it easy to get the kids to school and get to work.

The amenities in Midrand, including the newly constructed Mall of Africa, the San Ridge Shopping Centre, access to good public and private schools and the Waterfall private hospital make Midrand a very convenient prospect for buyers. The close proximity to Johannesburg and Pretoria as well as the fact that a number of companies (like BMW, Siemens, Vodacom and Johnson & Johnson) have relocated their head offices to the area increases Midrand’s desirability.

When it comes to new developments Sebola explains that; “things are a bit slow at the moment, but Galencia and In Realty have new developments currently in the R 500 000 to R1,8 million price range which seem to be doing well”.

Buyers are more aware

“Buyers are more informed than ever before – making the most of the information available on the various property portals – and they tend to come prepared when house hunting”, believes Sebola, “My only advice to buyers is to set aside at least a 10% deposit and to calculate the costs of buying before approaching agents; getting pre-approved for a mortgage speeds up the buying process and a deposit will go a long way in securing a bond with a bank (especially as the banks seem to be getting more stringent in terms of approvals of late)”.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Nov 2017
      As the holiday season approaches, most of us are counting the days until that year-end bonus hits our account. There’s nothing quite like a little bank balance booster to get us in the holiday spirit.
    • 23 Nov 2017
      The Adelphi Centre (now entitled “ARTEM") in Sea Point, Cape Town, is being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town.
    • 23 Nov 2017
      If you are looking to sell your home in today’s real estate market, there are certain things that you need to include both inside and outside your house. Today’s generation of home buyers is looking toward a more eco-friendly, energy and water conscious home, and if your house stands out then you are more likely to be able to sell it.
    • 22 Nov 2017
      Most people know of the Community Schemes Ombud Service (CSOS) and that levies must to paid to fund its operations. In this article the experts at Paddocks will address some of the issues that are causing confusion.
    • 22 Nov 2017
      While sales have noticeably slowed in most sectors in most Cape town suburbs, the security estate sector in Constantiaberg has bucked the trend by remaining buoyant, with sales by August this year already surpassing total sales in 2016.
    • 22 Nov 2017
      The end of the year is fast approaching, and so are all the travellers, tourists and holidaymakers. For those who live near or own a property in a holiday-hotspot, the festive season also brings with it an abundance of short-term rental opportunities. Its a great way for property owners to make a few extra rand for their own holidays or to put towards their savings.
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us