Illegal commercial property boards is a disservice to the market

Along with the resurgence in sectional title office space has come a proliferation of illegal advertising boards for commercial property space, which is only doing a disservice to this sector of the property market. This is according to Chris Renecle, MD of Renprop.

Renecle says that while most property marketers make use of advertising boards to showcase their vacancies and investment opportunities, the mass of illegal commercial property advertising boards in some regions of Johannesburg has taken this marketing tool too far.

“Some of these boards are not even linked to specific premises, or are on council owned property,” says Renecle, who asks why these obviously illegal boards are not being removed. “Usually the use of marketing boards to advertise a property is pretty closely monitored and governed by the local authorities, and any illegal boards are usually taken down or removed fairly quickly.”

Renecle says that while the marketers obviously feel that the more presence they have in terms of advertising boards, the better, the proliferation of these commercial property advertising boards is not doing the market any favours. “The market has been sluggish for a while now and while we believe that some types of commercial property, notably sectional title office space, is starting to pick up again, the mass of boards advertising available commercial space indicates an oversupply which is only damaging to the pricing of and interest in the available stock. Impressions count and these boards are creating the wrong one, aside from generating more white noise than we are already bombarded with from advertising boards on a daily basis.”

Renecle concludes by saying that property companies should be more strategic in their marketing approaches and the local council should be more cognisant of these illegal advertising boards and take the appropriate action.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 21 Nov 2017
      The buying process is over, and the moving truck has delivered your household goods to your new property. Now it’s time to unpack and turn your new house into a home.
    • 21 Nov 2017
      When an offer to purchase a property is signed by both buyer and seller, this constitutes a binding agreement or “Deed of Sale” between the two parties. However, in most cases the “standard contract” might not be enough to cover all the specifics pertaining to the sale. The agreement may require some additions or alterations to clauses, which needs an expert hand in the drafting of such
    • 21 Nov 2017
      As more and more South Africans look to invest in property abroad, Spain is offering them one of the best deals in global real estate.
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us