Illegal commercial property boards is a disservice to the market

Along with the resurgence in sectional title office space has come a proliferation of illegal advertising boards for commercial property space, which is only doing a disservice to this sector of the property market. This is according to Chris Renecle, MD of Renprop.

Renecle says that while most property marketers make use of advertising boards to showcase their vacancies and investment opportunities, the mass of illegal commercial property advertising boards in some regions of Johannesburg has taken this marketing tool too far.

“Some of these boards are not even linked to specific premises, or are on council owned property,” says Renecle, who asks why these obviously illegal boards are not being removed. “Usually the use of marketing boards to advertise a property is pretty closely monitored and governed by the local authorities, and any illegal boards are usually taken down or removed fairly quickly.”

Renecle says that while the marketers obviously feel that the more presence they have in terms of advertising boards, the better, the proliferation of these commercial property advertising boards is not doing the market any favours. “The market has been sluggish for a while now and while we believe that some types of commercial property, notably sectional title office space, is starting to pick up again, the mass of boards advertising available commercial space indicates an oversupply which is only damaging to the pricing of and interest in the available stock. Impressions count and these boards are creating the wrong one, aside from generating more white noise than we are already bombarded with from advertising boards on a daily basis.”

Renecle concludes by saying that property companies should be more strategic in their marketing approaches and the local council should be more cognisant of these illegal advertising boards and take the appropriate action.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 25 May 2018
      Reliable public transport systems moving a mass of commuters to and from work, keep a city’s economy moving. Not only do they have a positive impact on economic growth, successful rail links also influence property values.
    • 25 May 2018
      The live, play and visit environment that Centurion Residential Estate & Country Club offers continues to attract buyers looking for a very specific lifestyle and ambiance.
    • 25 May 2018
      As expected, the Monetary Policy Committee kept the repo rate stable, with analysts and market commentators ahead of yesterday's announcement (24 May 2018) pointing to a more hawkish stance amid a weaker rand, somewhat less stable global environment, and an eye on the inflation outlook – coupled with the increase in VAT and sizeable hike in the price of fue
    • 24 May 2018
      Most real estate professionals agree that 2017 was one the toughest years to date; an eminently challenging 12 months that subdued even the strongest markets - including the country’s economic powerhouse of Sandton.
    • 24 May 2018
      These are uncertain and challenging times for the real estate industry, but the non-profit organisation Rebosa is fighting for their interests and finding pragmatic solutions to industry issues such as the urgent need to fast-track transformation says Richard Gray, Rebosa chairman.
    • 24 May 2018
      The decision to invest in property isn’t one that’s taken lightly, or dealt with flippantly. The same should ring true when deciding on an estate agent partner to handle the letting out of your property.
    • 23 May 2018
      Homeowners who are thinking of selling and “trading up” to a bigger or a better home had better be quick now if they want to get the best deal.
    • 23 May 2018
      The new Loftus Park development in Arcadia is really going to boost the demand for homes and rental accommodation close by and the neighbouring suburb of Sunnyside, says Gerhard Kotzé, MD of estate agency group RealNet Holdings.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us