Aspects that a real estate agent will know, that the internet won’t

Statistically nine out of ten homebuyers will make use of the internet during their home search process. 

This is because technology has made the process far more streamlined and buyers are able to wade through masses of information with relative ease. According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, online property search portals are an excellent place for homebuyers to start looking for a home, but there are certain aspects regarding the buying and selling process that a real estate professional will know that can’t be found online.
Pricing a home according to the market

While it is possible to get a general idea of the property prices in an area, setting a fair market-related price requires in-depth, working knowledge of the area and current market conditions. A real estate professional will consider several factors when setting an asking price, such as local and national market trends, suburb demand, neighbourhood development activity and the latest buyer preferences, to name a few. Although there will be an average price per square metre in a certain area, each and every home is unique and will need to be priced accordingly based on its distinctive offering.
According to Goslett, another aspect that agents can assist with is comparison shopping. He adds that while a homebuyer may be able to compare certain elements online, there will be factors that an agent will be able to help with and provide some guidance. A consultation with a real estate agent can be an invaluable tool, as they will be able to point out elements and make suggestions about things that the buyer may have otherwise missed. “A professional, objective opinion will help the buyer to make the right investment decision,” advises Goslett. 
Offline marketing

Even though online marketing and social media have become an intricate and valuable part of the property marketing process, there is still a place for the more traditional marketing methods in today’s trading environment. A reputable, professional real estate agent will have a network of contacts, experience and market knowledge to successfully round out their marketing plan to ensure the property is exposed to the right target market.
“On the other side of the coin,” says Goslett, “buyers will benefit from using an agent because they will be able to tap into their network and find out about suitable properties before they are even listed online.”

Key pointers during the process

Finding the right home is only one step in the process to becoming a homeowner.  Goslett says that it is possible for a buyer to find a home that they love while searching online, but what happens after that?  “An agent will be able to guide the buyer through the process of applying for a bond, dealing with conveyancing attorneys, finding a home inspector or providing advice on what to do should the inspector find any issues with the property,” says Goslett.

Real estate agents are skilled, experienced negotiators, which is valuable when trying to reach a fair price for a property that is either being bought or sold. While a website will be able to provide an estimate of how much a home should cost, it won’t be able to evaluate whether that is indeed a good deal or not.
“An experienced real estate professional from a reputable brand will be able to provide the buyer and seller with a wealth of knowledge that they will not be able to get elsewhere. While there is a great deal of information online, there are still some things that require a more personal touch,” Goslett concludes.  

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 25 May 2018
      Reliable public transport systems moving a mass of commuters to and from work, keep a city’s economy moving. Not only do they have a positive impact on economic growth, successful rail links also influence property values.
    • 25 May 2018
      The live, play and visit environment that Centurion Residential Estate & Country Club offers continues to attract buyers looking for a very specific lifestyle and ambiance.
    • 25 May 2018
      As expected, the Monetary Policy Committee kept the repo rate stable, with analysts and market commentators ahead of yesterday's announcement (24 May 2018) pointing to a more hawkish stance amid a weaker rand, somewhat less stable global environment, and an eye on the inflation outlook – coupled with the increase in VAT and sizeable hike in the price of fue
    • 24 May 2018
      Most real estate professionals agree that 2017 was one the toughest years to date; an eminently challenging 12 months that subdued even the strongest markets - including the country’s economic powerhouse of Sandton.
    • 24 May 2018
      These are uncertain and challenging times for the real estate industry, but the non-profit organisation Rebosa is fighting for their interests and finding pragmatic solutions to industry issues such as the urgent need to fast-track transformation says Richard Gray, Rebosa chairman.
    • 24 May 2018
      The decision to invest in property isn’t one that’s taken lightly, or dealt with flippantly. The same should ring true when deciding on an estate agent partner to handle the letting out of your property.
    • 23 May 2018
      Homeowners who are thinking of selling and “trading up” to a bigger or a better home had better be quick now if they want to get the best deal.
    • 23 May 2018
      The new Loftus Park development in Arcadia is really going to boost the demand for homes and rental accommodation close by and the neighbouring suburb of Sunnyside, says Gerhard Kotzé, MD of estate agency group RealNet Holdings.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us