Earth Day - Carbon Neutral Browsing

When we discuss environmental issues we look to the larger changes we can make in and around the house to decrease our carbon footprints - for Earth Day 2016 we are looking towards the way we browse the internet.

Earth Mode helps encourage you to change your online habits, and with the help of Johnnie Walker they are aiming to inspire people to take action and help environmental progress.

The Earth Mode plug-in assesses the carbon footprint of the user’s internet activity over the campaign period, extends this to a 1 year equivalent, then communicates this back to Diageo who have committed to offset this impact by planting trees in partnership with Earth Day Network and their Canopy Project. The number of trees Diageo commit to planting will be calculated by the amount of carbon that is required to offset against (this figure is based on the amount of energy people consume online), and up to a maximum of 75,000 trees in total for the measurement period April 19, 2016 – May 16, 2016.

To assess the energy and carbon footprint of an individual’s internet use, a model of internet activity was created with four components – selected based on the work of (Coroama) for their distinct use profiles.  Collectively, these components sum to the direct energy impact of a user’s internet activity.

These components are: 

- User Device
- CPE & Area Network
- Metro & Core Network
- Data Centers

You can install the Google Chrome plug-in here:

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 18 Jan 2018
      New year, new goals! If you’ve resolved to purchase your first property in 2018, then this 6-step guide from the Rawson Property Group is a must-read. It will help you navigate and simplify what is often be seen as a confusing process of buying your first home – right from the house-hunt to the house-warming.
    • 17 Jan 2018
      While the current property market may still favour buyers, it doesn’t mean that they shouldn’t be well prepared before putting in an offer to purchase.
    • 17 Jan 2018
      Lightstone lists Blair Atholl as the most expensive suburb with an average house price of R11.2 million, followed by Westcliff (R10.5 million), Dunkeld (R9.3 million), Sandhurst (R9.1 million) and Inanda (R7.2 million).
    • 17 Jan 2018
      As it currently stands, there are four main ways in which a home can be bought in South Africa, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, who adds that deciding in which legal entity to purchase the property is not a decision that should be entered into lightly, as each has its pros and cons.
    • 16 Jan 2018
      The start of the new year is symbolic of new beginnings. A good time to take stock of one’s possessions as well as how necessary they actually are. However, seeing as the process may appear daunting – a plan goes a long way.
    • 16 Jan 2018
      The Western Cape is still in the throes of a severe drought and many households have to adjust the way they use and save water. It is a little more complicated in sectional title schemes, however, as it is not that easy to implement grey water systems for multiple users and it is also difficult to monitor water usage accurately if there are no separate water meters
    • 15 Jan 2018
      In ideal rental situations, when a lease is signed the tenant will stay for the full duration of his lease without any complications and the landlord will uphold his obligations, creating a win-win situation for tenant and landlord.
    • 15 Jan 2018
      The Atlantic Seaboard’s housing market has stoically withstood the brunt of the growing economic and political instability, consistently achieving double digit growth way above the national average, however, in 2017 South Africa’s most resilient market finally began to yield to the pressure.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us