Earth Day - Carbon Neutral Browsing

When we discuss environmental issues we look to the larger changes we can make in and around the house to decrease our carbon footprints - for Earth Day 2016 we are looking towards the way we browse the internet.

Earth Mode helps encourage you to change your online habits, and with the help of Johnnie Walker they are aiming to inspire people to take action and help environmental progress.

The Earth Mode plug-in assesses the carbon footprint of the user’s internet activity over the campaign period, extends this to a 1 year equivalent, then communicates this back to Diageo who have committed to offset this impact by planting trees in partnership with Earth Day Network and their Canopy Project. The number of trees Diageo commit to planting will be calculated by the amount of carbon that is required to offset against (this figure is based on the amount of energy people consume online), and up to a maximum of 75,000 trees in total for the measurement period April 19, 2016 – May 16, 2016.

To assess the energy and carbon footprint of an individual’s internet use, a model of internet activity was created with four components – selected based on the work of (Coroama) for their distinct use profiles.  Collectively, these components sum to the direct energy impact of a user’s internet activity.

These components are: 

- User Device
- CPE & Area Network
- Metro & Core Network
- Data Centers

You can install the Google Chrome plug-in here:

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