RE/MAX of Southern Africa appoints COO

Amanda Cuba has been appointed as Chief Operating Officer of RE/MAX of Southern Africa with immediate effect. Co-owner of Z-Capital Properties, a prominent black empowered company, which purchased a 45% share of RE/MAX of Southern Africa early in 2015, Cuba will be taking a more hands-on role in managing the company’s day-to-day operations and will focus on growing the brand’s market share in both currently tapped and uncharted territory.  

COO of RE/MAX of Southern Africa - Amanda Cuba

Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett, says that when Z-Capital and RE/MAX entered into their partnership last year, the end goal was for Amanda to play a pivotal role in the brand’s future endeavours by breaking into areas of the market that RE/MAX had previously not had market share in. “Amanda’s addition to the leadership team will add impetus to the fulfilment of the company’s goals and vision. We want to be remembered as a company and a brand that helps others achieve their hopes, dreams and desires,” says Goslett.  

He notes that it is a priority for RE/MAX of Southern Africa to continue to grow its agent base and brand reach. “We currently have over 2400 agents working throughout the Southern Africa region and we have plans to increase that number to 3000 agents by 2018. In order to accommodate the growth, we will need to open more franchises throughout the region and expand our market share within the real estate industry. This requires having the right people in place to ensure the success of the brand’s vision moving forward. Our goal has been to assemble the finest, most experienced team for RE/MAX of Southern Africa,” says Goslett.

Cuba brings a wealth of experience and business knowledge to the table having successfully built and run several companies. “Not only will the focus be on growing the number of offices within the brand, but also assisting the existing franchises to operate at an optimum level, producing outstanding results. This will be done by fine tuning strategy, enhancing business practices where necessary and ensuring that each office has the resources, information and support they need to increase productivity and outsell their competitors. We want to continue to be the brand that offers the best services and benefits in the industry to its agents and franchisees,” says Cuba.  

She says that one area that she wants to see growth in particular is the affordable housing sector. “Currently there are offices and agents within the brand that do sell homes that fall within the affordable housing band; however it is an area that can grow immensely. Considering the vast amount of South Africans who fall into this segment of the market, we are merely scratching the surface in this sector of the market could do a lot in growing our brand presence in this area,” says Cuba.

Goslett says that a lot of positive changes have taken place within the brand over the last year and a half. “In order to stay at the head of the pack we have to continue to pioneer and break new ground within the industry. With the changes and good structures that have been put in place to implement the new vision for RE/MAX, such as the appointment of Amanda as COO,  the brand will continue to thrive and achieve exceptional results in the years ahead,” Goslett concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 May 2018
      Extreme weather appears to be the new normal, evident by the volume of insurance-related disputes reaching the industry watchdog’s desk. To avoid a situation in which your insurer refuses to pay up, you should proactively ensure that your home is well-maintained and ready for whatever winter has in store.
    • 22 May 2018
      As the impact of technology on the real estate industry becomes more significant, it is clear that there is a need for an objective look at not only traditional real estate models but also online and other alternative low-commission real estate agencies, to examine what they offer and what their impact might be.
    • 22 May 2018
      According to Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, dealing with some sort of neighbour dispute is an unavoidable part of life unless, perhaps, you choose to live on a remote small holding for the rest of your life.
    • 22 May 2018
      Buyers feel that they are getting value for money in the Northcliff area without having to compromise on aesthetics and amenities
    • 21 May 2018
      Secure living is one of the growing property trends in South Africa and Nooitgedacht Estate in Stellenbosch certainly ticks the right boxes for buyers who want a secure, exclusive lifestyle in one of the Boland’s most sought-after estates, says Pam Golding Properties.
    • 21 May 2018
      With sectional titles growing in popularity, an increasing amount of homeowners simply do not have the garden space to install a tool shed in their backyard.
    • 18 May 2018
      Home improvements are a great way to add value to your property, but not all of us have bottomless pockets for a full-on renovation. Lucky for us, there are plenty of affordable DIYs that can spruce things up over a free weekend.
    • 18 May 2018
      The need for large office spaces is slowly eroding as more and more employers choose to allow their staff to work remotely. As a result, the home business model has grown in popularity, with many new entrepreneurs choosing to start their business from home rather than in a business district. But, what are the legal implications of operating a business in a residential area?
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us