select
|

RE/MAX of Southern Africa appoints COO

Amanda Cuba has been appointed as Chief Operating Officer of RE/MAX of Southern Africa with immediate effect. Co-owner of Z-Capital Properties, a prominent black empowered company, which purchased a 45% share of RE/MAX of Southern Africa early in 2015, Cuba will be taking a more hands-on role in managing the company’s day-to-day operations and will focus on growing the brand’s market share in both currently tapped and uncharted territory.  


COO of RE/MAX of Southern Africa - Amanda Cuba

Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett, says that when Z-Capital and RE/MAX entered into their partnership last year, the end goal was for Amanda to play a pivotal role in the brand’s future endeavours by breaking into areas of the market that RE/MAX had previously not had market share in. “Amanda’s addition to the leadership team will add impetus to the fulfilment of the company’s goals and vision. We want to be remembered as a company and a brand that helps others achieve their hopes, dreams and desires,” says Goslett.  

He notes that it is a priority for RE/MAX of Southern Africa to continue to grow its agent base and brand reach. “We currently have over 2400 agents working throughout the Southern Africa region and we have plans to increase that number to 3000 agents by 2018. In order to accommodate the growth, we will need to open more franchises throughout the region and expand our market share within the real estate industry. This requires having the right people in place to ensure the success of the brand’s vision moving forward. Our goal has been to assemble the finest, most experienced team for RE/MAX of Southern Africa,” says Goslett.

Cuba brings a wealth of experience and business knowledge to the table having successfully built and run several companies. “Not only will the focus be on growing the number of offices within the brand, but also assisting the existing franchises to operate at an optimum level, producing outstanding results. This will be done by fine tuning strategy, enhancing business practices where necessary and ensuring that each office has the resources, information and support they need to increase productivity and outsell their competitors. We want to continue to be the brand that offers the best services and benefits in the industry to its agents and franchisees,” says Cuba.  

She says that one area that she wants to see growth in particular is the affordable housing sector. “Currently there are offices and agents within the brand that do sell homes that fall within the affordable housing band; however it is an area that can grow immensely. Considering the vast amount of South Africans who fall into this segment of the market, we are merely scratching the surface in this sector of the market could do a lot in growing our brand presence in this area,” says Cuba.

Goslett says that a lot of positive changes have taken place within the brand over the last year and a half. “In order to stay at the head of the pack we have to continue to pioneer and break new ground within the industry. With the changes and good structures that have been put in place to implement the new vision for RE/MAX, such as the appointment of Amanda as COO,  the brand will continue to thrive and achieve exceptional results in the years ahead,” Goslett concludes.


  Comment on this Article

  Please login to post comments

Post to my facebook wall
  
2000
Characters remaining


    Latest Property News
    • 23 Feb 2018
      RE/MAX Property Associates’ Table View Office, which services property buyers and sellers along the Table Bay coastline and surrounds, has recently sold a home in Woodbridge Island for R11 million – the highest price paid for any home in the sought-after security complex.
    • 23 Feb 2018
      Choosing to invest in an overseas property can be daunting. But as more and more investors recognise the value of a diversified portfolio that includes property outside of their own country of residence, international property investment is growing in popularity.
    • 23 Feb 2018
      The positive change in South Africa’s political landscape is paving the way for an upswing in the local property market.
    • 22 Feb 2018
      An excellent credit score is one of the most priceless assets a potential home buyer can have. This tool has the power to secure favorable mortgage and refinancing rate, influencing everything from the size of the loan repayment to the interest rate on the home loan.
    • 22 Feb 2018
      What do you do if you love your home’s location and the area, but the home no longer fits your growing family’s needs? Do you stay and renovate your existing home or find a home that meets your developing criteria?
    • 22 Feb 2018
      While every owner wants to sell their property at the best possible price, overpricing a home can be the kiss of death for a sale.
    • 21 Feb 2018
      Given the hand they were dealt, government has performed a delicate balancing act which it is hoped will serve to reignite confidence in investment in South Africa, regain our global credibility and satisfy the credit ratings agencies, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
    • 21 Feb 2018
      The real estate mantra, ‘location, location, location’ remains a strong market influence regardless of the prevailing economy, with suburbs like Rondebosch enjoying the buffering benefit of being ideally situated.
        
    X
    Subscribe to the MyProperty Newsletter

    Name  
    Last Name  
    Email Address  
    Email Frequency
    select
    X
    Share this Page

       
    For Sale Property
    Rental Property
    More Options
    About
    Connect with us
    FEEDBACK