Sotheby’s International Realty exposes luxury SA homes to millions in exclusive Apple deal

More than 500 luxury South African properties are now being showcased to hundreds of millions of Apple users in the United States, United Kingdom and Australia after the company secured an exclusive Real Estate Advertiser Deal with the newly launched Apple News.

Apple News is an application included into every Apple device running iOS9 or newer, which allows users to put all the news they want to read in one location. Users can customise their news feed by media outlets or channels like The New York Times, or by interests or topics, like real estate or home improvement.

Sotheby’s International Realty was the only real estate company selected to participate as an advertiser in the inaugural launch of the Apple News App and the exclusive deal runs until the end of the year.

Lew Geffen Sotheby’s International Realty CEO Jason Rohde says that more than 530 South African properties are currently featured on, the international site linked to the Apple News App.

“What this effectively means is that our properties have the potential eyes of close to 100 million iPhone users in the US alone, according figures released in March this year by research firm Consumer Intelligence Research Partners, and that’s not even counting the number of iPad users in the country.

“In the UK, according to Kantar Worldpanel ComTech, Apple has increased its market share of smartphones to 42.5% of British sales, a growth of 12.2% year-on-year. That tells us without a doubt that Apple is the right platform for us and the right brand match with Sotheby’s International Realty,” says Rohde.

According to Sotheby’s International Realty, since the launch of Apple News, ads that have appeared in the Apple News feed have already become the third highest traffic-driver to the company’s international website.

Says Lew Geffen, Chairman of Lew Geffen Sotheby’s International Realty: “There isn’t a single real estate company in South Africa that can match this type of international exposure for its clients, especially at the luxury end of the market.

“It’s this international brand muscle that brings us such a vast number of foreign buyers for our clients. These buyers find that the exchange rate makes South Africa an extremely attractive investment prospect – especially when they’re seeking properties that could potentially earn an income for them down the line.”

Among the South African properties on offer on the site are game reserves in Plettenberg Bay, internationally-acclaimed wine estates, Atlantic Seaboard villas, luxury manor houses in upmarket Sandhurst in Gauteng and rambling estates in Constantia.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 20 Nov 2017
      Since 2012, sectional title complexes have been leading the South African property market, not only in terms of price growth, but sales volumes as well. Remaining relatively strong, even in the face of 2017’s political and economic turmoil, experts say this market segment could offer valuable insight into South Africans’ property purchase priorities.
    • 20 Nov 2017
      Regardless of whether you are purchasing your first start-up home, downsizing or moving in with roommates, finding ways to maximise small spaces can be a big advantage, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Nov 2017
      Property valued at approximately R1 billion is on High Street Auctions’ sales floor during the month of November, including the much-anticipated sale of the Tshwane Mayoral Residence and the land occupied by one of South Africa’s oldest operating gold mines.
    • 17 Nov 2017
      FWJK has announced the launch of its latest residential brand, the Lil’ Apple, which will be launched simultaneously in two developments in Cape Town and Umhlanga totaling 600 apartments. The Lil’ Apple is set to be a brand of FWJK’s New York style apartments which will be rolled out nationally.
    • 17 Nov 2017
      It’s been a tumultuous year on many fronts, with socio-political uncertainty setting the tone for much of South Africa’s economic activity yet despite this and seemingly counter-intuitively, the residential property market has held up well.
    • 17 Nov 2017
      The EAAB (the Estate Agency Affairs Board) recently claimed that around 50,000 illegal estate agents could currently be operating illegally.
    • 16 Nov 2017
      Penthouses are synonymous with New York – characterised by high-rise living that is decidedly luxurious and spacious. While exclusivity comes at a price, you can still create a “penthouse” look and feel in your existing apartment or even the upstairs bedroom of a double storey house with some clever design changes and styling touches.
    • 16 Nov 2017
      The area has long been popular with kite surfers and, with escalating property prices in Cape Town itself, is increasingly in demand with home owners who work in town, but are looking to invest in more affordable properties.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us