RE/MAX Randgro receives Guinness World Record Certificate

While one would associate the RE/MAX brand with breaking records in the real estate sector, RE/MAX Randgro which operates in the Benoni and Boksburg areas, recently received its official Guinness World Record certificate for the most pet food donated in one week. 

Smashing the previous record of 10 006 kg that was set at the Pet and Me Lifestyle Expo at the Coca-Cola Dome in Johannesburg in 2013, RE/MAX Randgro managed to collect and donate a massive 15 469.49 kg during the seven day period from 24 February to the 3 March 2014.

When asked why they had decided to attempt the record, Marika Grové, Broker/Manager of RE/MAX Randgro, says: “The main reason we decided to break the record for the collection of pet food was driven by our concerns regarding the number of animals that are suffering from malnutrition in the informal residential settlements and animal shelters within our area of operation. We wanted to be able to use our brand presence and infrastructure to do something on a major scale for the community.”

The attempt opened by Mrs Mary Goby, a town councillor, at 10am on Monday morning and closed the following Monday morning at 10:00am. RE/MAX Randgro distributed 20 000 flyers in Benoni to advertise the event and also placed 100 street posters. “There were collection points at all of the major shopping centres and pet-oriented establishments. We also had collection vehicles driving around collecting the pet food and delivering it to the primary collection point, which was situated at the RE/MAX Randgro office in Benoni,” says Grové. “All effort was put in to ensure as many people as possible were aware of what we were doing and how they could be involved. This involved press releases and advertising within the local community papers and relevant media channels.”

She adds that the record could not have been achieved without the help and participation of the members of the local community. “The amazing thing about an event such as this is how the people within the community pull together towards a common cause. We received donations from schools, corporates and staff, as well as kind-hearted individuals who wanted to contribute to the cause. We even received donations from competing real estate companies. On a national scale we received support from other RE/MAX offices around the country, as well as some donations from overseas. The response to the initiative was astounding,” says Grové.

Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, says that community involvement and upliftment is at the heart of the RE/MAX formula.  “RE/MAX Randgro, like so many of our offices throughout the country, has taken this ethos to heart and has made a positive difference to the community and the pets that live there.”

All donations that were received were given a stock number and entered into a stock programme. Each item was checked to ensure that it was not perishable, that the packaging was intact and that the food had not expired. If the items passed this inspection they were weighed on calibrated industrial scales and checked by quality controllers. The items were then stored in a container and various other parts of the collection buildings once the container was full. All proceedings were monitored by two attorneys.

Grové says the pet food collected was distributed to around 40 different registered pet rescue charities. That means that over 380kg of food was provided to each of the beneficiaries.

“On behalf of the charities that will be receiving a donation and RE/MAX Randgro, I would like to thank the community and those involved for their support. You have helped make us number one in the eyes of the thousands of neglected and abused animals,” Grové concludes.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 23 Feb 2018
      RE/MAX Property Associates’ Table View Office, which services property buyers and sellers along the Table Bay coastline and surrounds, has recently sold a home in Woodbridge Island for R11 million – the highest price paid for any home in the sought-after security complex.
    • 23 Feb 2018
      Choosing to invest in an overseas property can be daunting. But as more and more investors recognise the value of a diversified portfolio that includes property outside of their own country of residence, international property investment is growing in popularity.
    • 23 Feb 2018
      The positive change in South Africa’s political landscape is paving the way for an upswing in the local property market.
    • 22 Feb 2018
      An excellent credit score is one of the most priceless assets a potential home buyer can have. This tool has the power to secure favorable mortgage and refinancing rate, influencing everything from the size of the loan repayment to the interest rate on the home loan.
    • 22 Feb 2018
      What do you do if you love your home’s location and the area, but the home no longer fits your growing family’s needs? Do you stay and renovate your existing home or find a home that meets your developing criteria?
    • 22 Feb 2018
      While every owner wants to sell their property at the best possible price, overpricing a home can be the kiss of death for a sale.
    • 21 Feb 2018
      Given the hand they were dealt, government has performed a delicate balancing act which it is hoped will serve to reignite confidence in investment in South Africa, regain our global credibility and satisfy the credit ratings agencies, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
    • 21 Feb 2018
      The real estate mantra, ‘location, location, location’ remains a strong market influence regardless of the prevailing economy, with suburbs like Rondebosch enjoying the buffering benefit of being ideally situated.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us