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RE/MAX Randgro receives Guinness World Record Certificate

While one would associate the RE/MAX brand with breaking records in the real estate sector, RE/MAX Randgro which operates in the Benoni and Boksburg areas, recently received its official Guinness World Record certificate for the most pet food donated in one week. 



Smashing the previous record of 10 006 kg that was set at the Pet and Me Lifestyle Expo at the Coca-Cola Dome in Johannesburg in 2013, RE/MAX Randgro managed to collect and donate a massive 15 469.49 kg during the seven day period from 24 February to the 3 March 2014.

When asked why they had decided to attempt the record, Marika Grové, Broker/Manager of RE/MAX Randgro, says: “The main reason we decided to break the record for the collection of pet food was driven by our concerns regarding the number of animals that are suffering from malnutrition in the informal residential settlements and animal shelters within our area of operation. We wanted to be able to use our brand presence and infrastructure to do something on a major scale for the community.”

The attempt opened by Mrs Mary Goby, a town councillor, at 10am on Monday morning and closed the following Monday morning at 10:00am. RE/MAX Randgro distributed 20 000 flyers in Benoni to advertise the event and also placed 100 street posters. “There were collection points at all of the major shopping centres and pet-oriented establishments. We also had collection vehicles driving around collecting the pet food and delivering it to the primary collection point, which was situated at the RE/MAX Randgro office in Benoni,” says Grové. “All effort was put in to ensure as many people as possible were aware of what we were doing and how they could be involved. This involved press releases and advertising within the local community papers and relevant media channels.”

She adds that the record could not have been achieved without the help and participation of the members of the local community. “The amazing thing about an event such as this is how the people within the community pull together towards a common cause. We received donations from schools, corporates and staff, as well as kind-hearted individuals who wanted to contribute to the cause. We even received donations from competing real estate companies. On a national scale we received support from other RE/MAX offices around the country, as well as some donations from overseas. The response to the initiative was astounding,” says Grové.

Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa, says that community involvement and upliftment is at the heart of the RE/MAX formula.  “RE/MAX Randgro, like so many of our offices throughout the country, has taken this ethos to heart and has made a positive difference to the community and the pets that live there.”

All donations that were received were given a stock number and entered into a stock programme. Each item was checked to ensure that it was not perishable, that the packaging was intact and that the food had not expired. If the items passed this inspection they were weighed on calibrated industrial scales and checked by quality controllers. The items were then stored in a container and various other parts of the collection buildings once the container was full. All proceedings were monitored by two attorneys.

Grové says the pet food collected was distributed to around 40 different registered pet rescue charities. That means that over 380kg of food was provided to each of the beneficiaries.

“On behalf of the charities that will be receiving a donation and RE/MAX Randgro, I would like to thank the community and those involved for their support. You have helped make us number one in the eyes of the thousands of neglected and abused animals,” Grové concludes.


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