Arabella Country Estate shifts focus to younger, family-oriented home buyers

With a Protea-run hotel focused on attracting a younger clientele and a residential estate seeing a trend towards family-oriented buyers, the demographics are shifting at Arabella Country Estate on the Bot River Lagoon near Hermanus, says Mike Bisset, Pam Golding Properties area manager.

Situated in Arabella Country Estate near Hermanus this four bedroom, three bathroom villa includes a splash pool and low maintenance garden. It is priced at R3.8 million

Developed from 2000, Arabella’s former German owners sold to Hospitality Property Fund a few years ago, and the Protea group was appointed to manage the hotel.

Since then, says Mike, there’s been a steady change in the hotel’s guest demographics – from predominantly European foreigners to a younger generation. “With weekend specials and adventure sports promoting the outdoor appeal of the location, Protea has made concerted efforts to draw younger people to the hotel. This has proven highly successful, attracting young couples and the fitness-conscious and as a result the hotel has become more accessible and family-oriented.”

He says in turn, the now mature and developed residential estate is appealing to younger, family buyers, mainly in the 35-45 age bracket, looking to purchase a leisure home for weekend getaways and longer breaks – with the advantage of sound medium to long term capital growth in their investment.

Priced at R7.9 million through Pam Golding Properties, this three bedroom, four bathroom home in Arabella Country Estate near Hermanus has an endless array of sophisticated features. It includes two separate garages, solar heated pool, separate guest suite and lift, scenic views and lots of privacy.

With primary schools in nearby Kleinmond and Hermanus and good secondary schools – including a Curro School, in the latter, others prefer to live permanently on the estate, either working from home or commuting to work locally or even in Gauteng as required.

“Approximately 40 of the total of 224 completed residences are permanently occupied,” says Bisset. Of the balance, half are owned by ‘swallows’ escaping the European winters and half South Africans, particularly from Cape Town and Gauteng, who use their houses for weekends and leisure breaks.

“Proximity to Cape Town is a distinct plus and golf also a big attraction. But ultimately, with the estate having reached maturity, with beautiful landscaped gardens, large expanses of pristine fynbos and wide open spaces, estate living at Arabella speaks for itself.

“The secure and peaceful ambience provides just the right environment for families – offset by the numerous action sports such as mountain biking, canoeing and trail running or walking. The spa is another drawcard, with all the health benefits. We sold a house to a permanent resident who uses the spa every day for health reasons and walks on the estate, saying this regime has greatly improved his quality of life.”

Priced at R2.6 million this three bedroom, two bathroom house in Arabella Country Estate near Hermanus is the most affordable house on the estate. Well-positioned and marketed through Pam Golding Properties, this villa includes a charming atrium.

Following the property market downturn in 2008, which severely impacted the housing market nationally, Arabella in turn experienced slow sales for about four years.  Says Bisset: “Then in 2013 we experienced a substantial increase in the value of transactions on the estate. While previously there were in the region of 25 houses for re-sale, this figure dropped below 10, indicative of the improved uptake. At present there are only six vacant plots available for purchase, competitively priced from R500 000 to R700 000 and averaging 735 square metres in size.

“Although the price of homes which have changed hands over the last two years averages around R4 million, sales prices currently range between R2.9 million and R7.5 million. While prices have not quite reached the peak of the property market’s boom years, recent sales have seen homes fetch prices of R6 million and R6.8 million.

“People sell for various reasons – mainly a change in lifestyle with children having grown up and gone to university or overseas. Interestingly, since 2013, we’ve noticed a number of early home buyers undertaking major renovations and expansion, which demonstrates the ongoing investor confidence in the estate.”

Arabella is also an extremely well-managed estate and financially sound, with a substantial reserve. Homeowners are entitled to join the Arabella Golf Club, but are not obliged to do so. Its success is due to the pristine condition in which it is kept by the owners, resulting in it being rated No 5 in South Africa. This in turn has attracted substantial traffic over the course by both South African and international golfers.

In addition to abundant birdlife, Arabella Country Estate is part of the Kogelberg Biosphere Reserve which is home to over 1800 plant species – 77 of which are unique.

Facilities on the estate include floodlit tennis courts, children’s playgrounds, putt-putt and jogging paths. The estate processes all its own water, refuse and sewage.

  Comment on this Article

  Please login to post comments

Post to my facebook wall
Characters remaining

    Latest Property News
    • 22 Feb 2018
      An excellent credit score is one of the most priceless assets a potential home buyer can have. This tool has the power to secure favorable mortgage and refinancing rate, influencing everything from the size of the loan repayment to the interest rate on the home loan.
    • 22 Feb 2018
      What do you do if you love your home’s location and the area, but the home no longer fits your growing family’s needs? Do you stay and renovate your existing home or find a home that meets your developing criteria?
    • 22 Feb 2018
      While every owner wants to sell their property at the best possible price, overpricing a home can be the kiss of death for a sale.
    • 21 Feb 2018
      Given the hand they were dealt, government has performed a delicate balancing act which it is hoped will serve to reignite confidence in investment in South Africa, regain our global credibility and satisfy the credit ratings agencies, says Dr Andrew Golding, chief executive of the Pam Golding Property group.
    • 21 Feb 2018
      The real estate mantra, ‘location, location, location’ remains a strong market influence regardless of the prevailing economy, with suburbs like Rondebosch enjoying the buffering benefit of being ideally situated.
    • 21 Feb 2018
      These days most buyers are using online property portals like Private Property when house hunting due to the convenience, up to date information and variety on offer. “The property portals have revolutionised the way buyers shop, but they do need to be cautious – viewing photos online is no replacement for viewing the property in person,” says Bruce Swain, CEO of Leapfrog Property Group.
    • 20 Feb 2018
      Owning a home is a milestone that most South Africans aspire to. Becoming a homeowner is a step towards growing personal wealth and owning an asset that appreciates in value over time, provided of course that the correct principles are applied during the buying stage of the process, says Adrian Goslett, Regional Director and CEO of RE/MAX of Southern Africa.
    • 20 Feb 2018
      The suburb of Greenstone in Johannesburg east came to be over the last two decades. “In the beginning, it was literally just a hill with not so much as a shopping centre,” says Michael Levy, Property Consultant at Jawitz Properties Bedfordview. Today it has plenty shopping facilities and is fully built, boasting high-density, upmarket housing and residential estates, though still has a few pockets poised for commercial development.
    Subscribe to the MyProperty Newsletter

    Last Name  
    Email Address  
    Email Frequency
    Share this Page

    For Sale Property
    Rental Property
    More Options
    Connect with us