R500 million facelift for The Zone@Rosebank

Artist’s impression of the revamped The Zone@Rosebank.

The Zone@Rosebank, one of Joburg’s trendiest lifestyle destinations, has begun its R500 million revamp, boosting the wide appeal of this precinct, which was enhanced by the large-scale makeover of its neighbour, Rosebank Mall.

Owner, Old Mutual Life Assurance Company South Africa, has been investing in the redevelopment of its properties in this vibrant Rosebank hub over several years. Cradock Square – anchored by a flagship Game store, was completed at the end of 2011.

The Zone@Rosebank is positioning itself as a lifestyle brand that offers a host of attractions other that shopping, including art and design, innovation and ultimately, a ‘vibe’ that inspires people to dream, aspire and reflect.

Situated between Cradock Avenue and Oxford Road, The Zone, as patrons call it, consists of five buildings with two levels of retail space, a hotel and a two-storey office tower complex. It is well established as a shopping, dining and nightlife destination for a broad cross-section of people living north and south of central Joburg including young and middle-aged urban professionals, families and teens. There are five levels of underground parking, which can be reached from Oxford Road and Cradock Avenue.

Fashion, footwear and beauty lead The Zone’s youthful appeal. Tenants include Diesel, Guess, Forever New, Sissy Boy, YDE, Space, Republik, Big Blue and Sunglass Hut. Then there’s Sorbet, MAC Cosmetics, Africology Urban Spa and Carlton Hair. Entertainment-wise, there is The Fun Company, offering family entertainment, and on the first level is Ster Kinekor, including the first Cine Prestige to launch in Gauteng.

Redevelopment plans include a new 1 600m² food court, due to launch in August. Among the new tenants adding to the existing mix of Wakaberry, Spur and Mikes Kitchen are Panarottis, Jimmy’s Killer Prawns, Simply Asia and Haagen Dazs. New anchor tenants on the ground floor will include a 3 500m² Super Spar and a Viva Gym, the popular UK-based gym that debuted in Fourways Crossing and Hillfox last year. Viva will begin marketing in July and is expected to open its doors to the public during early September.

The former Standard Bank building is to be transformed into a mixed-use retail and office space. The ground floor will host a variety of restaurants, with seating spilling out onto the extension of Tyrwhitt “mall”. This paved mall will also serve as a green space where functions and entertainment can be added to the already vibrant Rosebank precinct.

The upper area of the building will be remodelled into office space of about 2 200m², with an atrium leading natural light into both floors. The space will be ready for hand over to new tenants from August.

The Zone complements neighbouring The Firs and Rosebank Mall, as well as other sub-regional centres including Killarney Mall, Melrose Arch, Norwood Mall and Hyde Park.

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