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The super wealthy in Sandton can indulge in every home luxury conceivable

Every home comes at a price, but for affluent buyers looking to purchase a home in the R20 million to R80 million price range, every conceivable home luxury can be indulged.

It goes without saying that in the elite suburbs of Sandton you are buying considerably more than just bricks and mortar.

Cigar lounges, circular elevated cinema rooms, home gyms, baronial reception areas, manicured zen-like gardens, Koi ponds, club houses, glass elevators and waterfalls are but to name a few of the special features included at many of these super-homes.

Charles Vining, Managing Director of Seeff Sandton says that there is significant interest in this higher price range. The branch currently has 16 properties priced over R20 million on their books and have several offers on many of them.

“The expertise of the agent plays a big part in marketing and showing these super-homes as the agent needs to ascertain who the legitimate buyers are and then show them appropriate properties. Neither the buyers nor the sellers in this market have time to waste on inappropriate appointments, and they also value confidentiality.

Vining continues that according to property data giant Lightstone, 10 residential properties priced at R20 million and higher were sold in Sandton in 2013 and 12 in 2014 in suburbs like Bryanston, Hyde Park, Morningside, Sandhurst and Sandown. Several of these sales were made by Seeff.

“These residences offer a plethora of top class finishes and ingenious design. Not only are they beautiful and extremely secure, but many are high-tech too. These are all important considerations to multi-millionaires, who are almost exclusively the purchasers of these palatial properties.

Buyers in this price class are astute and place a high value on solid investments whether they are families looking to utilise their homes as permanent residences or executives of the African continent who favour Sandton as the Johannesburg base for their business concerns”.

Vining concludes that a significant amount of interest comes from buyers on the African continent, but the majority of buyers in the upper end are South Africans, particularly successful businessmen- and women.


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