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You can sell your home in 30 days

If you want to sell your home within a month, your initial valuation and asking price must be spot-on, because any deviation will seriously undermine all efforts to market the property.
 
So says Barry Spies, owner of the Harcourts City of Roses franchise in Bloemfontein, which recently rolled out a high-profile ‘How to sell your home in 30 days’ campaign.


This home in Hospitaalpark in Bloemfontein has just been sold by Harcourts City of Roses for R1,175m. It has three bedrooms, 1,5 bathrooms, lounge, dining room and kitchen as well as a one-bedroom flatlet, toolshed, two carports, borehole and sprinkler system.
 
However, although he cautions strongly against the temptation to list a house at a higher price than its true worth “just to catch the one person who may be prepared to pay that higher price”, he says correct pricing is just one of the three factors that must all work in unison to enable a fast sale.
 
“The other two are the condition of the house in relation to the price and the marketing of the property, and with regard to the latter, we at Harcourts have a competitive edge derived from the ‘Harcourts Promise’, which is a structured marketing rollout, including a written marketing plan, a calendar presented to the client, feedback after show days, detailed progress reports and a meeting every 21 days.”
 
Harcourts makes extensive use of the online marketplace and all its options, including Facebook and a YouTube video, 16 photos and tagging, to ensure maximum visibility of the property at the outset, Spies says.
 
“But we are mindful of the fact that only a portion of the potential market is reachable via the internet, which is why we also use all the traditional marketing methods, including boards, brochures, print advertising – and even T-shirts – for a comprehensive campaign that delivers exactly the same message in each different medium.”


This home in the quiet neighbourhood of Hospitaalpark in Bloemfontein has just been sold by Harcourts City of Roses for R1,195m. It has three bedrooms, 1,5 bathrooms, an open-plan kitchen/ living area and a garage, as well as a toolshed, carport, sprinkler system and two rainwater tanks.
 
And this is when there is likely to be maximum interest in the property, which is why the condition and price already have to be right at that stage. If you don’t make the utmost use of the window of opportunity created when the property goes live, you will hamper all your future marketing efforts, he says.
 
“Many prospective buyers now receive notifications via the online sites, for example, and if you don’t put your best foot forward right at the beginning, thinking you will drop the price of the property does not sell quickly, those people are unlikely to look at it again. You literally get one chance to do it right.”


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